Marketing assessment Essay Example | Topics and Well Written Essays - 2000 words

Marketing assessment - Essay ExampleAmong these is the threat of sore entrants in to the market. The ratio of new entrants continues to get bigger and as such(prenominal) intensifies the competition. For example in the telecommunications industry, more companies have set up shop, introducing products such as mobile phones which are affordable therefore challenging the already existing companies.This is to begin with due to the advances in technology which al petty(a)s more people to venture in to business easily than it was the gaucherie in the past. This means that more superior products will be developed in order to hold open a competitive advantage. Therefore, increase in the financial spending to produce quality products and services and low profit margins since the prices of the products and services will be put to match the market prices at the time.Globalisation other feature of technology is a major challenge especially to local companies who are increasingly being face d by competition from multinationals in their backyard. Local companies face the risk of losing monopoly as more and relegate products and services are being offered by international companies who have infiltrated their market.There is an increase in marrow men and counterfeit products in the market which is a major threat to the existing genuine companies. malingerer and substandard products continue to flood the market at the expense of genuine products due to their low pricing. populate are buying cheap products due to the high cost of living as a tack to genuine products they are unable to afford. The rise of middle men also, who sell products and make higher acquire than the producers themselves are also a major threat to companies in the 21st century. Pfizer pharmaceutical in the US has been a victim of this continued trend with several of their medicine being counterfeited. Counterfeiting is linked to organized crimes such as money laundering and is a lucrative business for the