Toyota Case Analysis

IDENTIFICATION According to our analysis, Toyota is lacking corporate identity in its host country. Toyota is experiencing difficulty bridging the gap between its Japanese collectivist culture and the individualist culture of the United States in regards to its marketing strategy. ANALYSIS Toyota’s key challenge is the fact that it is lacking an overall image in the minds of its consumers. Their consumers see them as a product rather than a company. For instance, the CEO has concluded, â€Å"no one knows who Toyota is, that it is a faceless organization and doesn’t have a human element in the eyes of the consumer. This shows that its corporate identity is not currently designed to reflect the company’s leading position in terms of technology and image. Toyota’s second obstacle involves developing this corporate identity without diverting from its Japanese collectivist culture. This culture encourages conformity and group cohesion, while it discourages ind ividually standing out; rather they are more uniform and homogeneous in nature. As such, defining your authentic self and broadcasting it tends to put the Japanese at risk of being separate from, rather than part of the group, which is where the challenge lies.The CEO wants its entire company, the â€Å"heroes,† to represent the â€Å"face† of the company, not just one single person serving as a representative, as the American individualist culture would. However, the consumers Toyota wants to target in its host country practice individualism, while Toyota is using strategies from its collectivist culture. In turn this causes a conflict in the marketing strategy. RECOMMENDATION The following action steps will address the lack of corporate identity that Toyota is facing while keeping the collective Japanese culture within the company: 1.Hire a marketing team with knowledge of cross cultures between Japan and the United States. This team will research and identify the ta rget audience, help to identify the final theme, develop the budget according to media outlets and scheduling, and finally, execute the improved marketing plan (Advertising Campaigns – Meaning and its Process). 2. The marketing campaign will focus on developing the â€Å"heroes† of the â€Å"Toyota Way† as a marketing investment. Toyota is a collective company and so this campaign will brand the company as a whole without becoming individualistic like the culture of the United States.In developing this campaign Toyota will need to put their â€Å"heroes† out front over and over again. An example of changing â€Å"faces† as Toyota is planning can be seen with Chryslers Dodge Ram. Chrysler has been changing their image from being hard nose and tough to family and military friendly (Snavely, 2013). 3. The marketing team will determine a time line for the change in image. With the initiation of the time line, there should be six months to develop and b egin running the campaign. Toyota will run the campaign for a minimum of one year with a more realistic time frame of three years.If you look at Chrysler, they have been running the campaign to change their image for two years and are still running. Chrysler has made a huge leap with the recent â€Å"Farmer† ad moving them to the softer side of their image (Scullio, 2013). Works Cited Advertising Campaigns – Meaning and its Process. n. d. February 2013. . Snavely, Brent. â€Å"Fresh Marketing Eyes. † Winnipeg Free Press: A. 1. 2013. Print. Sciullo, Maria. â€Å"Super Bowl Ad Glorifying Farmers a Hit. † McClatchy – Tribune Business NewsFeb 05 2013. ABI/INFORM Complete. Web. 26 Feb. 2013 .

Nursing Portfolio Essay

INTRODUCTION Recently, due to contraception fills, adolescent pregnancy has been decreased, nonetheless, issues of adolescent pregnancy have increased worldwidely, because they are not uncovered superficially. First of all, adolescent pregnancy is an area where intensive nursing care and social and family support are required. In part 1, with regard to teens pregnancy and care, I have collected various artefacts and reviewed them. In this portfolio, I will show how those artifacts help me to learn nursing care with regard to adolescent pregnancy including teenagers, newborn and family. In addition, I will present how I would utilize the artefacts to lead to my future nursing practice successfully. EFFECTS OF ADOLESCENT PREGNANCY FOR AISHA AND JARAD The Victoria government report has helped me to understand the circumstances of teenagers who have experienced pregnancy and the effects relating to their pregnancy. As a future nurse, it is vital to know the social and environmental background of adolescent pregnancy. In terms of circumstances of pregnant adolescents, it has been found that pregnancy rates are higher among teenagers who include those factors as follows (The Victoria government 2014) . family violence, or sexual abuse or conflict often occurs . A teenager who has low self-esteem, low socioeconomic background . An adolescent who has low maternal education . rural or remote or Aboriginal or Torres Strait Islander residents. As the webpage gives the information about complications with teenage pregnancy, I have known that teenagers have greater risks of medical complications during pregnancy and the reasons. The major reasons for their medical complications are that they find out their pregnancy late or do not  know how to approach healthcare service (The Victoria government 2014). Moreover, their nutrition state during pregnancy is improper and hence, they experience premature labour and deteriorating their health condition such as anaemia and emotional distress. Also, the charts from sccanny organization show children born to teenage mother have low birth weight, under 2.5 Kg (Scanny organization 2014). The information has taught me to be prepared the background knowledge of negative effects of teens pregnancy on both their children and themselves before look after an adolescent mother. PRENATAL, POSTNATAL ISSUES FOR DEPRESSION AND ANXIETY IN ADOLESCENT MOTHER AND THEIR FAMILIES As soon as an adolescent has a baby, it can be a burden to her and her family rather than pleasure in normal pregnancy. Before making a nursing plan for an adolescent mother, it is essential to diagnose their depression and anxiety. The YouTube video shows what is their depression and anxiety precisely and succinctly. I have comprehended that their anxiety and depression come from the problems such as parenting difficulties, continuity of study or not and finance to breed their children (PCA 2014). Nurse Review Organization’s webpage has provided me with disgnosis and intervention with respect to teen pregnancy (Nursereview 2014). In the future practice, I will educate their family to decrease a stereotype in relation to adolescent pregnancy and emphasize the significance of education for an adolescent mother if she is concerned about dropping her school. Besides, I will refer her to organizations to help her financial difficulties in raising her children and also advise her to take counseling programs with regard to her study. THE SIGNIFICANCE OF FAMILY SUPPORT DURING PREGNANCY AND CHILDBIRTH The roles of a nurse include not only caring her patient but also talking to the patient’s family and educate them. Above all things, in adolescent pregnancy, family support cannot be overemphasized because a teen mother is not prepared to give birth and breed. This video gives very useful tips to  persuade their family that might be upset or frustrated due to their daugther’s or girl friend’s pregnancy in order to help the teen mother as highlighting how the teen mother feels scared and worried about her pregnancy (999advicechannel 2011). As I learned in the video, I will explain the necessity of family support and ask the family to help their adolescent mother actively in the real practice. The cooperation among the adolescent mother, family and nurse will bring about successful outcomes in the perspective of mental and physical health of the teen mother and her child. Moreover, advocatesforyouth website has offered what organization takes the initiatives and programmes for teens pregnancy in each country and the world (Graczkyk 2008). Therefore, I will recommend the programmes or organisations to a teen mother patient who does not have any family or partner that can support her in the future practice. THE NURSE’S ROLE IN RELATION TO CARING FOR AN ADOLESCENT MOTHER DURING PREGNANCY AND AFTERBIRTH A more anxious and depressed teenager mother than an adult mother needs the delicate and attentive care of a nurse (Graczkyk 2008). Therefore, the role of nurse includes mothering teenagers, educating them and their family as well as conducting professional nursing practice for them (Grazkyk 2008). Essentialbaby.com websites offers Australian vaccination schedule for new born. I will memorize the immunization schedules and also provide them to a teen mother under the hospital regulation (Baby Health 2014). In addition, I will educate adolescent mothers about the significance of immunization so that they cannot miss the proper time for immunization of their children. Also, I will provide holistic education about how to care a new born baby to a teenager mother and father as I have seen the YouTube video. I will be pleased to demonstrate the ways how to feed, bathe and handle a newborn baby, otherwise, I will show the education video for teenage mothers and fathers. Moreover, I will tell them if there is any urgent situation regarding their baby, notify it to me or other nurses (InfirmaryHealth 2013). CONCLUSION Through this activity, I have become more confident and competent with respect to caring an adolescent mother. I have acknowledged that caring a teen mother is required a more considerate, and professional nursing mind that can consider their situation, anxiety and depression since a teen is not expected to be a mother as early as they can. I will facilitate the collaborative atmosphere among a teen mother, her family and me to create better outcomes of care in the health of the teen mother and the baby. Furthermore, I will provide explicit education for an adolescent mother and her family and guide them to appropriate programs and organization to help them. I am sure that I will play a major role as a nurse to care a teenager mother professionally and support them so as to prevent worse outcomes such as deterioration of their health and social problems. REFERENCES 999Advicechannel. (2011). _Teen pregnancy and support_. Retrieved from BabyHealth. (2014). _Australian vaccination schedule_. Retrieved from http://www.essentialbaby.com.au/baby/baby-health/australian-vaccination-schedule-20081110-5l9w.html Graczyk. A. (2008). _Maternal mortality an overlooked crisis_. Retrieved from http://www.advocatesforyouth.org/publications/publications-a-z/436-adolescent-maternal-mortality-an-overlooked-crisis Infirmary Health. (2013). _Caring for your newborn baby_. Retrieved from http://www.youtube.com/watch?v=wLnVNIx2nkw Nurse Review . (2014_). The pregnant adolescent_. Retrieved from PCA (2014). _The Effects of Teen Pregnancy PSA_. Retrieved from http://www.youtube.com/watch?v=ggSjURqR66I Scanny Organisation (2014). _Teen pregnancy_. Retrieved from http://www.scaany.org/documents/teen_pregnancy_dec08.pdf. The Victoria Government. (2014). _Teenage pregnancy_. Retrieved from http://www.betterhealth.vic.gov.au/bhcv2/bhcarticles.nsf/pages/Teenage_pregnancy?open

Advertisement Message Strategy in Developing Audience

Advertisement can be regarded as an audio as well as visual method of marketing communication that uses sponsored, professional messages for promoting or selling a particular products and services as well as ideas. Essentially, sponsors or else financiers of advertisements are businesses that intend to promote their own products or else services. Advertising is communicated through different mass media that includes both old and new media (Blackhurst et al. 2016). The old forms of mass media are newspapers, magazines, radio, outdoor advertisement along with television (Huang and Sarigà ¶llà ¼ 2014). However, the advanced and new form of mass media include the direct mail, blogs, websites, text messages as well as search results among many others. Social media are also very important medium of reaching out tom customers these days. As per reports, Face book can be considered to be a very popular social media network where there are nearly 1100000000 unique visitors every month. This media is also ranked third and this followed by you tube, twitter and LinkedIn (Bauer and Lasinger 2014). Chernev (2014) refers to the fact that the primary aim and intention of advertisement is to get the particular word out that businesses have exciting offers. As rightly indicated by Hollensen (2015), advertisement can be about anything such as upcoming program of entertainment, new line of product that business will sell, expansion of existing line of products or else services and recognition of adherence to different directives of journalism that detects who, When, why, where and what. However, it is also important to select the most effective media for the advertisement depending upon the target audience of the firm. Homburg et al. (2013) rightly indicates the fact that there are different models of advertisement that explains the way advertisements work. Advertisement communication models needs to incorporate four different steps where each steps has different objectives and delivers policies as well as tactical illustrations regarding the way each step can lead to the subsequent step (Huang and Sarigà ¶llà ¼ 2014). However, from the perspective of planning process of a manager that is essentially top down, an advertisement communication comprises of decision making at four different levels such as Buyer, brand, advertisements, and media. At the stage of buyer, it is important to understand the action objectives of the target audience, communication objectives at the level of brand and processing objectives at the level of advertisements. Finally, the last stage involves exposure plans at the stage of media. As rightly indicated by Bakshi and Gupta (2013), the primary objective of studying consumer behaviour is to comprehend and assess the influence of previous experience on purchasing behaviour of different products. Consumer behaviour is essentially an important part of marketing that helps in learning the manner different individuals, groups or else corporations select, purchase use and way of disposing diverse goods. This study also includes learning factors that include prior experience, tastes as well as preferences, pricing in addition to branding based on which consumers base their decisions of purchasing. Baker and Saren (2016) correctly analyses the influence of process of packaging for decision making procedure of consumers having low income. Findings of the study suggest that consumers having low income have greater preference towards premium packaging as well as brand experience. Nevertheless, it can be observed that consumers belonging to the low income group have higher br and experience from purchases of diverse premium products at the time when it is compared to their purchasing cheap brand products. Ansari and Riasi (2016) indicates the fact that there are essentially five different steps involved in the process of consumer decision making. Evaluation of five phases of consumer decision making procedure of buying are essentially: recognition of problem, search of information, assessment of options, decisions of purchase and finally the post purchase assessment. Researchers are of the view that each phase of decision making process is somewhat different from one another but leads to a common opinion regarding what each phase involve. Aguirre et al.   (2015) states that recognition of need occurs owing to different factors as well as circumstances that includes professional, personal as well as lifestyle that in turn lead to development of idea of buying. Several prior researches conducted by academics as well as scholars on process of identificati on and analysis of diverse factors that affect purchasing behaviour of consumers. As rightly indicated by Adetunji et al.   (2014), there are different factors that affect behaviour of consumers that again can be broadly classified as situational, social, cultural as well as personal factors.   As rightly put forward by Adetunji et al.   (2014), advertisements exert immense impact on the purchasing behaviour of consumers and helps the businesses in promoting their products and services. As such, advertisements delivers a news function to different consumers. Particularly, viewers of advertisements can acquire information and learn about the different new products as well as services that can be availed by them similarly in the way they learn about different events from news. Therefore, it can be inferred that advertisements help in generation of awareness among the consumers regarding the products as well as services provided by businesses. However, information function plays a neutral role and it delivers facts without taking into account approval or else disapproval from target customers. Particularly, in this phase, consumer behaviour orients around expressions of inquisitiveness. Aguirre et al.   (2015)   cultivated that there are different tactics of advertis ements that generates psychological effects. This orients arrangement of images, words, brand or else logo that refers to ad visual. Again, it is also important to arrange the ad visual that indicates towards arrangement of fonts and colours. In addition to this, this process also includes use of particular methods of arranging ad context that includes framing, variations and medium. As correctly indicated by Bakshi and Gupta (2013), advertisements also help in the process of assessment of different features of products as well as services. It can be noted that consumers generally have a sensible response to various advertisement at the time consumers look at different facets of products or else services. However, this response concentrated on proper sequential listing of different operational aspects of different offerings. However, this can be considered as an intellectual reaction instead of emotional responses. Furthermore, advertisements also aids the process of analysis of advantages by the consumers at the time consumers become emotionally involved with advertisements as well as promotional activities of companies. In itself, it can be said in this context that repeated advertisements can affect behaviour of consumers and this repletion can serve as a reminder to different consumes (Ansari and Riasi 2016). Particularly, consumer behaviour crops from remind ers that includes sudden thoughts about the products at the time of shopping or else while arriving at decisions to purchase the good. As correctly indicated by Bakshi and Gupta (2013), advertisements also help in promotion of both loyalty or else alienation based on performance of the products compared to different advertised advantages. Bakshi and Gupta (2013) indicates the fact that it is important to understand the length of time for which the advertisement leaves an impact on consumers. In addition to this, it is also significant to understand the length of a broadcast, impression of print and online advertisements that can exert influence on customers in a bid to determine effectual reach as well as frequency. The media plan of a business needs to analyse how much is more than enough to reach to target audience and measure the exact point that represents the diminishing returns (Hollensen 2015). Again, the length for which advertisements leave an impact includes examination of lagged impact, resolving non-immediate impact of different media by means of decaying media. Aguirre et al.   (2015) opines that the advertisement efficiency can be denoted as the magnitude and scale of a particular advertisement that produces a particular influence. Enumerating the influences and impact of advertisements is vital, given the specific amount allotted for investments for the purpose of advertisement. Baker and Saren (2016) opines that it is not feasible to acquire a worldwide measure of the advertisement efficiency, it is important to develop and implement mechanisms as well as measures for a partial substantiation of outcomes. Taking into account the level of difficulty of enumerating the overall efficiency, it is important to take into consideration the advertisement interacts with diverse other business variables as well as varied effects of advertisements. The efficacy of advertisements include advertisements interacts with other business variables such as behaviour, policies of marketing as well as financial decisions and many others and other environme ntal variables namely, competition and economic conjuncture among many others. The effectiveness of advertisements needs to take into consideration different effects of advertisements that are essentially varied and are not translatable into quantitative terms. The advertisements also need to create long term effects, not always (Huang and Sarigà ¶llà ¼ 2014). As rightly mentioned by Bauer and Lasinger (2014), in academic literature as well as actual practice, analysis of efficacies of advertisements essentially has two basic models, namely, the dichotomous model and the three dimensional model. Ansari and Riasi (2016) opines that the dichotomous model is implemented particularly in product as well as brand advertisements, inclined towards isolating and evaluating separately the effect of sales as well as effect of communication. Raichelgauz et al.   (2015) opines that the effect of sales points out towards the assessment of potential advertising to affect the overall volume of sales as well as the share of the market of the firm irrespective of the probable influence of different variables. In addition to this, the effectiveness of advertisement needs to be taken into consideration for the effects on sales during the short term period. However, the process of measurement of the performance of advertisement is founded on the marginal the ory. Blackhurst et al.   (2016) suggests that the advertisements is thus regarded as the â€Å"independent variable† for the study that again can be joined with further variables of marketing to have a particular result on the specific dependent variable that is essentially trades of the firm. However, the primary intention of the advertisement is to pursue the finest blend of the determining factor behind upsurge in sales. The consequence of the communication indicates towards the capability to transmit suitable messages to a sizeable share of targeted audience (Blackhurst et al.   2016). This effect can be assessed in literature with diverse approaches such as the following: Adetunji et al. (2014) opines that the sociological assessment concentrates on different communities, regarded as a procedure regulated by different directives as well as social norms particularly on the social behaviour. As such, the role of advertisement strategies as well as consumption in the community change can be considered to be a very interesting topic. Again, the sociological aspects refers to examination of different advertisement influences viewpoints, attitudes as well as behaviours of different individuals and social segments. However, there are two different approaches of the sociological perspectives that present contradicting facets regarding the functions of advertisements in contemporary society (Chernev 2014). The sociological perspectives maintain a positive approach to advertisements. As such, it is considered that the role of advertising is to organize different economic as well as social associations, to harmonize diverse social behaviours and to make individu als stick to different common values (Bakshi and Gupta 2013). This too helps in the process of enhancement of art of living together by resolving different problems. However, the second approach is in comparison a critic as advertisement leads to generation of mass consumption. However, in a bid to present appropriate messages, the management of firms introduces innovative, poorly differentiated as well as emblematic values. As correctly indicated by Park et al.   (2013), the semiotic analysis stresses on the use of symbols and this particular approach is useful expressly in the context of creation of suitable advertisements for a business concern. These are essentially recognized as things that conveys specific meanings, for example, certain words, gestures, forms of dance as well as specific images. Madni et al. (2016) correctly mentions that the semiotic studies in detail different features of encoding and more particularly the usage of the codes. However, the primary aim and intention of the investigation is itself the message that contains diverse symbols as well as signs that can be construed as per predetermined intention, without reference to particular consumer as well as the influence of the behaviour of the consumer. As suggested by Kotler et al. (2015), process of communication in general as well as the advertisements in particular are essentially treated by different psychologists. Sheth and Sisodia (2015) mentions that the psychologists examine the motivation of different recipients of the messages of the advertisements that occupy a crucial position in the entire process of analysis. Therefore, the purpose of advertisement creator is to recognize the reasons of consumer behaviour in a bid to detect effective messages of advertisement or to remove the barriers of communication. Hollensen (2015) suggests that the psychological approach along with other types of research as well as investigation have surfaced that leads to contribution to neuroscience. Different evidence acquired by means of scientific experimentation become an essential support for substantiation of diverse assumptions. Homburg et al. (2013) refers to the fact that the psychological approach has the advantage to enumerate the e fficiency of advertisement with reference to recipient of particular message, especially to the characteristics of the consumers.   Conversely, this particular approach does not offer exhaustive replies, and does not research the accurate causes. This again provides the particular messages of advertisements to gain publicity. The messages are decoded, stored and in due course leads to purchases. Thus, it is important to taken into consideration the entire process of communication along with different external factors, particularly, the factors associated to the environment that might play a vital role in determination of the behaviour of the receiver. This process of assessment of the messages can be considered to be vital due to the influence of specific messages on the perceptions of receivers. Madni et al. (2016) opines that the motivations of customers essentially drive the behaviours of consumers, in a bid to recognize with effective advertisement. Park et al. (2013) cultivates the fact that the socio-psychological method essentially takes into consideration the message as well as recipients of the communication. However, this tactic intends to examine the efficiencies of advertisement strategies from the perspective of persuasiveness, noting influence on overall course of generation of responsiveness, memory, outlook as well as behaviour. The research methodology takes into attention the entire environment of the process of communication and the real interactions. Bakshi and Gupta (2013) suggests that the process of experimentation can be widely utilized that can help in testing of formed hypothesis and establishing the links between diverse variables by means of pre-test. This in turn also helps in gaining an advantage in terms of legitimacy of the entire process of research. The procedure also concentrates solely as well as exhaustively on direct influence of diverse variables when considered discretely is hard to tackle in actuality. Nevertheless, this method assesses definite involvement of different variables in the process of elucidating the progression of different variables that are dependent (Adetunji et al. 2014). The major limitations to the dichotomous model can be related to the partial appraisal and inability to deliver consistent breakdowns of the effects attained by advertising as well as other policies of the corporation. Again, the three-dimensional models such as AIDA model as well as model Dagmar are preferred (Blackhurst et al. 2016). Raichelgauz et al. (2015) suggests that the three-dimensional models are utilized both in planning advertising campaigns as well as evaluating the effectiveness. The models also recommend a hierarchy of effects of communication, cognitive as well as behavioural effects. Ansari and Riasi (2016) opines that evaluation of different cognitive dimensions can be related to the understanding of messages and storing of the particular messages in the memory. This memory storage includes spontaneous recall, stimulated recall, facilitated by presentation of particular substantiation, associated memory (Aguirre et al. 2015). The respondents also need to illustrate one particular elements of the process of communication, recognition of the advertising, allocation of brand and the memory of not any specific advertisement but also the brand that is advertised. As rightly put forward by Bauer and Lasinger (2014), Vodafone can be regarded as one of the foremost transnational brands and this corporation also hold the position of 11 th largest telecommunication corporation in the entire globe. In addition to this, the corporation also stands in the second position in particularly Europe. Similarly, Vodafone named as Vodafone Essar in India is also considered as one of the principal service providers of telecommunication in India. Other mobile phone providers in Australia include Optus, Telstra, Virgin Mobile and many others. Optus essentially focuses in a wide range of services related to communications counting mobile, regional, national as well as long distant telephony, network services, internet in addition to different satellite services along with television for subscription. Virgin Mobile Australia is necessarily a telecommunication corporation founded in Sydney.   This mobile phone provider also uses the Optus Network in a bid to re ach approximately 98.5% people in Oz (Ansari and Riasi 2016). As rightly put forward by Ansari and Riasi (2016), Vodafone is widely known for the exclusive advertisement campaign designed by the corporation, namely, â€Å"pug†, campaign of â€Å"happy to help† and advertisement campaign of â€Å"Zoozoo†. The management of Vodafone takes up a very challenging task of constant development of the image of the business entities. The management of Vodafone presented brilliant persona for the company that was very much appropriate for its Zoozoo advertisement campaign. As such, Zoozoos are particularly denoted as the white creatures that possesses ballooned forms along with features of egg heads. This are essentially used to endorse diverse value added services (VAS) of the corporation. Bakshi and Gupta (2013) mentions that each and every advertisement presented by the corporation has a story that are particularly enacted by the zoozoo characters.   The new ad featuring the Zoozoo although look like the animated pones are actua l human beings performing in zoozoo costumes. The advertisement campaigns generally have different implications from the economic standpoints. Madni et al. (2016) suggested that the company Vodafone functions fundamentally in an oligopoly arcade that is categorised by presence of few sellers as well as mutual interdependence. This is essentially a market where all the sellers intends outdo the other players in the market by means of price war that refers to the curtailing of prices as well as â€Å"non-price wars† (Hollensen 2015). The advertisement strategies of a corporation can be considered to be a â€Å"non-price war† where all the players operating in a particular market intends to gain competitive advantage through implementation of innovative as well as exclusive advertisement strategies for generating greater mass appeal. The advertisement campaigns of the company Vodafone are also directed towards outdoing the strategies of the rival players in the market. The management of Vodafone has too attempted to symbolise an appearance of common people belonging to urban areas who can be regarded as the main driving potency behind the augmented use of service of telecom as well as services of VAS offered particularly in the telecommunication business (Baker and Saren 2016). In addition to this, the management of the company Vodafone have tried to present as well as showcase the ways the offers of the company Vodafone can prove to be useful for the urban common people through the Zoozoo characters of the advertisement of the firm. Chernev (2014) suggested that the management of the company Vodafone intended to attract and draw the attention of the target customers of the company not by normal advertisements but by means of catchy as well as funny advertisements. The advertisements of the company also tries to promote different Value added Services offered by the corporation. Therefore, the advertisements of Vodafone also tries to create awareness, growth in sales, and segmentation of market and identification of brand. Adetunji, R.R., Nordin, S.M. and Noor, S.M., 2014. The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity.  Global Business and Management Research,  6(4), p.308. Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. and Wetzels, M., 2015. Unraveling the personalization paradox: the effect of information collection and trust-building strategies on online advertisement effectiveness.  Journal of Retailing,  91(1), pp.34-49. Ansari, A. and Riasi, A., 2016. An Investigation of Factors Affecting Brand Advertising Success and Effectiveness.  International Business Research,  9(4), p.20. Baker, M.J. and Saren, M. eds., 2016.  Marketing theory: a student text. Sage. Bakshi, G. and Gupta, S.K., 2013. Online advertising and its impact on consumer buying behavior.  International Journal of Research in Finance and Marketing,  3(1), pp.21-30. Bauer, C. and Lasinger, P., 2014. Adaptation strategies to increase advertisement effectiveness in digital media.  Management Review Quarterly,  64(2), pp.101-124. Blackhurst, J.P., Abbott, R.L., Hamilton, A. and Shahda, F.A., 2016.  Advertisement Impressions And Customer Transaction Correlation For Advertisement Validation. U.S. Patent 20,160,042,387. Chernev, A., 2014.  Strategic marketing management. Cerebellum Press. Hollensen, S., 2015.  Marketing management: A relationship approach. Pearson Education. Homburg, C., Kuester, S. and Krohmer, H., 2013.  Marketing management  (Vol. 2). Wiesbaden: Gabler. Huang, R. and Sarigà ¶llà ¼, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. In  Fashion Branding and Consumer Behaviors  (pp. 113-132). Springer New York Kotler, P., Keller, K.L., Manceau, D. and Hà ©monnet-Goujot, A., 2015.  Marketing management  (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Madni, A.R., Hamid, N.A. and Mohd, S., 2016. Influence of Controversial Advertisement on Consumer Behavior.  Journal of Commerce (22206043),  8. Park, J., Kang, D., Kang, H., Kwon, H., Kim, J., Park, B. and Jo, H., 2013. Effectiveness on Public Advertisement Interaction of Advertiser Awareness, Advertisement Appeal and Customer Involvement and Need for Cognition.  Journal of the Korea society of IT services,  12(4), pp.235-253. Raichelgauz, I., Odinaev, K. and Zeevi, Y.Y., Cortica, Ltd., 2015.  System and method for generating an advertisement effectiveness performance score. U.S. Patent Application 14/621,661. Sheth, J.N. and Sisodia, R.S., 2015.  Does marketing need reform?: Fresh perspectives on the future. Routledge. Getting academic assistance from

Did the British public opinion about the Iraq War changed during the Essay - 1

Did the British public opinion about the Iraq War changed during the war - Essay Example However, the public support for the military actions which are government led in Britain plays an important role in foreign and defense policies. Public opinion establishes the political mission legitimacy, maintains the effectiveness of the military, sustains the morale of the deployed troops in war, and justices the required budget for resourcing military. There is no robust evidence of what the public of British thinks about the mission of British involvement in Iraq. There is also a difference of opinion among them. Despite the length of involvement of United Kingdom in the Iraq war, the public opinion is difficult to be entirely determined about the mission. The public opinions data in the Iraq war area have been collected through opinion polls. The opinion polls provided evidences which are relatively timely and quick about the public perceptions and opinions. Nevertheless, there exist potential issues which regard the sample representatives related to some social groups like those people without the landline or internet access. Representative and independent surveys of UK about the public opinion towards the Iraq war mission have shown a contrast in public attitudes. The surveys however have not always included the comparisons of formal statistics on how the public opinion may differ. The UK’s public opinion on the war in Iraq has no relation to the estimations of UK about the military casualties’ tolerance. UK studies have drawn on the theories that are suggesting on public opinion on war. The theory suggests that the public opinion about objectives, moral justifications and success of the military campaign is related to the military death acceptability by the public. There are other theories also which suggest that absolute number of death is of large irrelevance. The accurate estimates of military deaths are associated with the public attitudes

2 different assignments - comparing research methods Essay

2 different assignments - comparing research methods - Essay Example A scholarly article offers the full report, often including charts, graphs, methodology etc., contains valuable reference lists, and describes the research process and methods used, so readers can judge for themselves whether they think the information provided seems relevant and reliable. Because there are various types of research covering diverse subjects, analyzing and critiquing scholarly articles are really challenging. However, an attempt has been made to analyze the style, method of research, and structure of research article, encompassing entirely different subjects, through comparing article by Malinauskas et al (2007) and Rogar (2005). Malinauskas and colleagues conducted a survey of energy drink consumption patterns among college students to ascertain prevalence and frequency of energy drink use for six situations. They hypothesize that although energy drinks are targeted to young consumers, and its popularity is increasing since the 1997 debut of energy drink ‘Red Bull’, there has been little research regarding energy drink consumption patterns among college students in the United States. Advertisements proclaim that â€Å"energy drinks are designed to give the consumer a â€Å"jolt† of energy provided by the combination of stimulants and â€Å"energy boosters† that they provide, including caffeine, herbal extracts such as guarana, ginseng, and ginkgo biloba, B vitamins, amino acids such as taurine, amino acid derivatives such as carnitine, and sugar derivatives including glucuronalactone and ribose† (Malinauskas et al, 2007, p.3). Studies had shown that energy drinks had energi zing effects among 18 to 55 year old participants, and caffeine was found to be the primary constituent responsible for these effects. Although caffeine in energy drinks provide the consumer the desirable effects of improved cognitive

Rhetorical Analysis of a Discourse Communitys Practices Essay - 1

Rhetorical Analysis of a Discourse Communitys Practices - Essay Example Obviously, there is a considerable gap when information under the title is being passed over on one hand from professional to professional, and on the other hand, from a professional in the field marketing to a layman. Texts written in professional jargon typically suits the fellow professionals whereas texts written in plain English would, without doubt be constructed to suit the layman. When writing marketing papers it is imperative to distinguish the content for the two types of audiences. In the paper mentioned earlier, the content had been written to suit fellow marketing professionals. In marketing there are terminologies that cannot be easily deciphered by the layman unless they subjected the terms to a research. For instance, cause marketing, the seven P’s , copy testing, intangibility, investometer, low-end market, permission marketing, segregation, segmentation, warm marketing amongst others that were not contained within the paper whose title had been mentioned earl ier. Most of these terminologies are normal English words that would mean a different thing to layman, yet for a marketing professional the terms do have a relational meaning from the normal English usage. For instance, the term intangibility is an adverb and its derivative adjective intangible refers to ‘not having physical presence or unable to be touched’ (Soanes and Angus, 908). In marketing and from the usage in the paper it is used to describe the fruitless effort in assessing the value earned from performing an activity using tangible evidence. Hence, whereas it is proper to write an easily decipherable paper that can be read by everybody, technical languages associated with marketing will always prove difficult for those individuals who are not accustomed to the field. Although critics of technical writing argue that writing in marketing tone interferes with clear communication, it is important to note that

The Great Escape Assignment Example | Topics and Well Written Essays - 3750 words

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Target comapny Research Paper Example | Topics and Well Written Essays - 250 words

Target comapny - Research Paper Example This when compared to other competitors of Target Corp, shows that the company has performed good considering the intense competition within the retail industry from the likes of giants like Walmart. Walmart reported a profit of $15,355 million in 2011, Costco reported $1,462 million in 2011 while Best Buy Co reported 1,277 million in year ending 2011. Target Corporation tends to operate efficiently within the retail industry. The company, like many of its adversaries, values its inventory on the basis of Retail Inventory Method. Under this method, the inventory is measured and reported at the Last in First Out (LIFO) method whereby a cost-to-retail ratio is applied to inventory grouping’s ending value. The inventory is further reported at the lower of the LIFO cost or the market value. Target Corporation has gradually increased its revenue with the years passing by. The reported revenue in 2011 was 69,865 million – which was 3.5% more than the previous year revenue. The year 2011 also showed Target Corporation reporting its highest EBIT and Net earnings in the last five years, $5,322 million & $2,929 million

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Globalizing an Australian Wine Company Essay Example for Free

Globalizing an Australian Wine Company Essay The company’s strategic vision is to become the world’s first truly global wine company. As CEO and managing director of BRL Hardy Europe, Carson’s contribution and achievements had been significant with a 10 fold increase in sales volume, in a tenure spanning just seven years. He successfully turned around Hardy’s U. K. business by implementing cost cutting initiatives and ensuring strong systems, policies, and control. Millar, CEO and managing director at BRL Hardy followed a decentralized approach to management. He believed in delegation and adequately integrated culture and management style into the merged corporation. The U. K. market contributed significantly to BRL Hardy’s revenues and represented 40% of Australian wine exports. In U. K. , the fighting brands, namely, Stamps and Nottage Hill, were positioned at price points of 2. 99 and 3. 69 pounds respectively. As low price good quality wines, they accounted for 80% of the value and volume of the Hardy brand sales. As the image of these brands began to erode, Carson decided to relaunch them by relabeling and repositioning the wines. Carson insisted that sales performance in U. K. depended on efficient labeling that should not be completely dictated by the Australian management. Although management was skeptical about local control over branding, labeling, and pricing decisions, the move significantly boosted the fighting brands’ sales. As the fighting brands gradually moved up the price points, there was an opportunity for an entry level wine that could be priced lower than 4. 9 pounds. In line with the company’s vision of becoming an international wine company, Carson decided to tap non-Australian wine sources and develop a line of branded products that could utilize the company’s strong distribution channels. This strategy would provide vital scale economies, minimize harvest risk, capture rationalizing suppliers, and avoid currency-driven price variations. Carson propose d the brand D’istinto, an Italian venture with a Sicilian based winery. He wanted to develop a recognizable brand which was easy to buy and had global potential. The wine would be positioned to the average wine consumer and would help the company leverage distribution. The Australian headquarters believed that D’istinto would eat into the fighting brands’ share as they were positioned at almost similar price points. Carson’s earlier Chilean venture, Mapocho had proven troublesome and Millar was doubtful if the European unit could support another brand. While Millar recognized U. K. s strong performance and wanted to give Carson as much freedom as possible, the reality was that the Italian venture would stretch the tight human resources of the European unit and dilute focus from the overall corporate strategy. While the Italian venture was being proposed, the Australian headquarters had launched Banrock Station, an environmentally responsible product at a similar price point. Australian management believed that the brand had global po tential and had instructed areas to launch it appropriately. Miller, away from the frontline and external demands of the local customers, has to support Carson’s entrepreneurial experimentation and dynamism. However, the proposal to launch D’istinto should not be approved. It is imperative that the business strategy fit within the broader corporate strategy of the organization. Although Carson’s proposal represented strategic interests, it ran counter the corporate strategy of maximizing global efficiency. D’istinto’s launch would certainly come with financial implications and would also stretch the operating capabilities of the European unit. On the other hand, Banrock Station had already established itself in a few markets and a strong launch in Europe would only increase scale economies. D’istinto had an innovative strategy with catchy and attractive labeling and a distinct image capturing the Mediterranean lifestyle. This positioning would definitely appeal to the mature U. K. consumer and also to the U. K. retailers, who represented the majority of sales. However, there is no certainty that this strategy would prove equally successful globally. While D’istinto would provide short term results, it is important to understand the long term viability that Banrock Station offers. Global consumers are increasingly emerging into environmentally conscious populations that expect corporations to take responsibility of natural resources and the environment. Although through D’istinto, Carson aims to build a global brand, Banrock Station appears to be better positioned in a converging global market. In order to build a true global brand, Miller must establish consistency across organizational units and ensure that the vision is shared by all.

The Berjaya Beach Resort Tioman Island Marketing Essay

The Berjaya Beach Resort Tioman Island Marketing Essay 1. Introduction The Berjaya Beach Resort Tioman Island in Malaysia is located on the Tioman Island with international standards. The resort is located of the East Coast of Peninsula Malaysia and is spread across 200 acres. This individual paper work will assess the marketing strategies that Berjaya Resort adapted and a structured recommendation on how the resort hotel can improve their performance 2. Porters 5 Force Analysis Porters model determines the competitiveness of an organization using the five different forces and shows how the forces are related. To develop business strategies effectively, organizations must understand and act in response to those forces. (Porter, 1985) Rivalry Among Existing Competitors Competitive rivalry analysis is one of the key areas that business must consider to determine business strategy that firm must adopt and implement continuously over time (Wood, 1994); (Porter, 1985). The hotel business now days are very much competitive. With millions of tourist travels every year, luxurious hotel is the first choice for most tourists. Having numerous competitors in market (e.g. Jampala Resort) the competition between players are intense (Burgess, 1982). For example, foreign tourists are said to having higher buying powers thus will seek for high end luxuries. That works behind the reason why companies constantly compete for better products and attractive prices. In order to be leader is luxurious market, Berjaya Tioman Resort has to offer unique offers (E.g golf course, selection of cuisine) (Berjaya Tioman, 2009). This force is in favor of Berjaya Tioman Resort. Threat of New Entrants Threat of new entrants may consider the ease of new entry, competitive advantages, place and positions, customers, government support etc (Porter, 1985). To open a new luxurious hotel by another firm in Tioman would be quite wasy since there are not much restrictions imposed by local governments. Local government, however chooses to advise the existing hotels to improve their business rather than consider letting bring new competitors. Besides, consumer now days doesnt seek much luxurious hotel; instead they would prefer budget hotel. Thus new entry to comfy hotel business is therefore deep (Nailon, 1982). This force is not in favor of Berjaya Tioman Resort. Threat of Substitute Product and Services This force is said to have much influence in Berjaya Tioman Resort business strategy in recent years. There force includes factors such as product for product substation, need, facilities, budget etc (Reuland, Choudry, and Fagel, 1985);(Porter, 1985). Berjaya Tioman Resort not only requires looking after new entrants as threat but also substituted product and service as a major threat. When there is matter of hospitality, its consumers choice what they chose to take. For example, A lavishness spa may cost few hundreds of Ringgit which may be proven cheapest for similar kind in other dedicated spa shops. For one night stopper, back packers and Berjaya Tioman Resort doesnt have any special prices which usually find their way in budget hotel. This force is against Berjaya Tioman Resort (Burgess, 1982); (Berjaya Tioman, 2009). Bargaining Power of Buyers This force consists of high income, large service provider, low switching cost etc (Porter, 1985). Before economic recession, consumers were having high incomes and seek more luxuries. As there are choices available in the market, Berjaya Tioman Resort has to react very quickly to retain customer intention to be their choice of providing world class hospitality in possible lowest price (Lewis, 1988). Consumers will definitely seek most affordable having all facilities they required and so, hospitality firms have to struggle of adopts the new trends, lifestyle as quickly as possible to offer their loyal customers (Slattery, 1983). However, as there are not much luxurious hotels in Tioman, travelers only limited option is this beach resort. This force is in favor of Berjaya Tioman Resort. Bargaining power of suppliers This force may include switching cost, high purchase cost etc (Porter, 1985). Raw material suppliers play an important role in firms business growth (Tideman, 1983). A foodstuff supplier may not offer todays price tomorrow due of supply shortage (Middleton, 1983). Thus to offer catering to guest, Berjaya Tioman Resort has to purchase the same stuffs in higher prices which will be sum of large amounts of money (Burgess, 1982). If this extra money is to be imposed on guests, this would result Berjaya Tioman Resort loosing business. Besides, switching to another supplier would be a difficult choice too (Edgar and Umbreit, 1988). This force is not in favor of Berjaya Tioman Resort (Khan and Olsen, 1988); (Berjaya Tioman, 2009). From the above analysis of Berjaya Tioman Resorts 5 forces analysis, the diagram below will provide a summary of the firms overall industry analysis. 3. Micro and Macro Environment Strategy Analysis 3.1 Micro Environment Strategy (TOWS Matrix) Strength-Opportunities Strategies Berjaya Tioman Resort hotels have a good reputation in hospitality business and a large amount of customer chain. Introducing low cost packages for travelers will means a true hospitality to the existing customer as well as for new customers (Slattery, 1983). Berjaya Tioman Resorts wide range of services may be available to people of all income level (Edgar and Umbreit, 1988). Strength-Threat Strategies Retain the talented and well managed employees for a smoother business in future could be proven vital (Pfeifer, 1983). Berjaya Tioman Resort should ways perform task variation, and frequent conversation will all employees to prevent dispute. Employee may be shifted to international chains to gain experience so that they would be loyal to the firm (Burgess, 1982). Weakness-Opportunity Strategies High hospitality in low price is definitely a go ahead step Berjaya Tioman Resort could adopt to overcome its weakness (King, 1995). Now that, market is been volatile, Berjaya Tioman Resort may consider leaving high scale profit to high range of customer levels to make its facilities open to all customers (Pfeifer, 1983). For example, golf course facility should be opened to all hotel guests not only for guest who additionally buy the facility. Berjaya Tioman Resort may not loose much amount of money but it would be proven a customer oriented approach (Jones, 1996). Weakness-Threats Strategies Poor customer service (and poor communication problem) has been shouted long as major drawbacks for Berjaya Tioman Resort hotels. Sometimes customer has been given something that is not asking for and has been charged for that said services (Middleton, 1983). Price structure very often is not described to customer before offering thus it brings confusion. In hotel customer services is very crucial to maintain in very high level at always and customer must get the price focus than anything else (Lewis, 1988); (Reuland, Choudry, and Fagel, 1985). 3.2 Macro Environment Strategy (PESTE Analysis) A PESTE Analysis is an analysis of external macro-environmental factor that affects firms business. PESTE is an acronym for Political, Economic, Social, Technological and Environmental issues that influences the strategic development of a business. These issues are different in different locations and thus business firms may adopt different strategies in different countries where it operates to identify the business opportunities as well as threats. This assessment task would consider the worldwide strategy of Berjaya Tioman Resort (King, 1995). Political Political factors include government rules, regulations and legal issues under which the firm must operate and adhere (Nailon, 1982);(Wood, 1994). The issues discussed are environmental regulation and protection, political stability, corporate and consumer taxation, framework for contract enforcement, intellectual property protection, trade regulations, trading partners, anti-trust laws, pricing, mandatory employee benefits, industrial safety regulations, product labeling requirements, competition regulation etc (Edgar and Umbreit, 1988). The political movement can have definite effects on hotel business in Malaysia. For example, if government set a rules under 18 years patrons must be accompanied with parents or guardians, it may result the decrease of young visitors. Imposing high goods and service tax (GST) or similar taxes would prevent more people to visit the hotel more often. By loosing these potential customers, Berjaya Tioman Resort may loose income and may need increase products and services to recover losses. Though Berjaya Tioman Resort groups are committed to use high scale safety standards, Malaysian government rules may not give permission to operate business due to safety reason (like hill, low lying areas) even though there may have choice if business growth (Middleton, 1983). If the government plans to subsidies some of the service it provides (e.g. for disabled or senior citizens), the hotel may gain profits as well as increase services. Thus political actions may have both negative and positive im pact on hotel business (Edgar and Umbreit, 1988); (Berjaya Tioman Resort Worldwide, 2009). Economic Economic factors positively effects hospitality business. It determines how easy or difficult to sustain in a business along with capital, cost, demand, monetary policy, unemployment rates, exchange rates of foreign currencies, tax on exchanges (Wood, 1994). When economic growth is high, consumers income level raises thus demand for hospitality will increase too. Since the recent economic recession started, hospitality business was hit badly and it is yet to recover from the losses incurred. Increase of rates would prevent hotelier to seek for alternative choices (e.g. budget hotel or even home stay). In Malaysia, hotel accommodation prices are not much higher than any other countries around the world. Nevertheless, consumers income level didnt rise up much and they fell the stringent budget allocation for daily needs. Very few people will consider spending holidays in luxurious hotels if they dont afford to. A higher income or wages will allow domestic traveler to get high class hos pitality in high class hotels (King, 1995). Social Social factors are income level, demographics, geographies, life style, education, weather, culture and fashions (Wood, 1994). Social factors can be both opportunities and threats for a hospitality business (Lewis, 1988). Different age or sex of people would require different services (Slattery, 1983). Elderly people demand is not similar to young people. Business people will seek to have more work related facilities (e.g. internet, video conference) while holiday makers would seek more natural touch (e.g. garden, fishing) (Burgess, 1982). Cultural differences are a major play in hospitality business. While local people like crowd and gossip, tourist would seek for quiet and silent place as they plan holiday. Season is also an important factor (Middleton, 1983). Year end and holiday season are peak time for hotel business while therere not much crowd during working days or off-peak season. Most travelers are affected by bad weather and usually dont think for leisure during extreme either condition especially in rainy season (Edgar and Umbreit, 1988); (Berjaya Tioman, 2009). Technological This is the century of technology enhancement; so does business. Aggressive development of technological factors brought rapid growth for hotel business (Slattery, 1983). The factors may include spend on technological research; government effort focus industry based technology, new invention and their impacts, communication alternatives, speed of technology transfer, cost of usage, rate of technological diffusion (King, 1995). Berjaya Tioman Resorts business will mostly depend on technological factors. Customers from around the world is now able to evaluate the products and services provided by Berjaya Tioman Resort through the respective websites, compare prices, seek advice and even can reserve a facility as early as one year prior to arrival. Berjaya Tioman Resort group itself placed much effort to keep the website simple and user friendly so that visitor will not feel difficulty to find any available information. Any latest service or products can reach to millions of customers through the website or communications (Reuland, Choudry, and Fagel, 1985). Providing details of every facility Berjaya Tioman Resort placed itself to the top choice of any search engines. Traveler from any part of the world can communicate in real time with Berjaya Tioman Resort representative and made their choices, payments etc (Burgess, 1982). Besides, for in-hotel customer, Berjaya Tioman Resort offers state-of-the art high speed wireless, video communications, and teleconferencing, to keep guests always in touch with outside world. These services received a bug thumbs up since it was introduced and continuously keep enhancing technology to stay ahead in business (Edgar and Umbreit, 1988). Environmental Environmental factors have been considered important factors for large organizations which particularly operated worldwide (Wood, 1994). This factor includes environmental responsibility, improvement of performance towards sustainable future, guest and team commitment to environments, reuse and recycle materials etc (Khan and Olsen, 1988). As of present days, Berjaya Tioman Resort promised to reduce energy consumption, CO2 emissions and waste output by 20% and water consumption by 10%. These steps ahead will place the firm in lead position and will increase reputation by means (Berjaya Tioman, 2009). 4. Recommendation (SMART Objectives) SMART objectives refer to an acronym for five measures of well marketing growth plan. Often these measures are used to define firms objectives and future goals and evaluation of marketing plan. Specific (What to do? For who? With whom) Any marketing strategy should be specific and certain. Confusion on goals will bring ambiguous results which may prove fatal for a hospitality business like Berjaya Tioman Resorts. Well specified business goals, responsible resources, affected peoples, impact on the firms business should be well defined in this stage (Burgess, 1982). Measurable (Is measurable? How to measure?) Of course, once the marketing plan and objectives are specified, a certain quantity or quality must be assigned to determine the success or failure of the process (Pfeifer, 1983). As an example, for future expansion, Berjaya Tioman Resort plans to expand 50 campaigns in next years. 50 is a measurable amount. So then, if the actual success rate is only 30 campaigns, it can be said that, the plan didnt succeed fully (Khan and Olsen, 1988). Achievable (Can it be done within the resource available?) Future marketing depends upon many aspects specially political, economical and social aspects. If a sudden change on policies, 50 campaigns may not be possible within the said budget. Re- calculation might predict a lower scale of marketing size (Jones, 1996); (Berjaya Tioman, 2009). Relevant (Does this step lead to expected outcome?) Once achievable measurement are defined, Berjaya Tioman Resort must consider whether 50 campaigns would be viable; specially consider the recent economic downturn. In some places, consumer may not afford to get Berjaya Tioman Resorts service; especially poor developed areas where tourism sectors are not blooming, offering a luxury hotel service may not provide desired output (Edgar and Umbreit, 1988); (Berjaya Tioman, 2009). Time-Framed (How much time need to get the objectives done?) Time is a very important factor for any objectives to be proven very profitable or even failure. Timely decision and timely implementation is the crucial mixture of time-frame (Pfeifer, 1983). For any marketing strategy, Berjaya Tioman Resort must choose the right time to go ahead and put a hold when the time is not right (Taylor and Edgar, 1996). When demand competition is high, Berjaya Tioman Resort may offer lower price for customers which may includes unique packages for a limited time (Khan and Olsen, 1988). References Burgess, J. (1982), Perspectives on gift exchange and hospitable behavior, International Journal of Hospitality Management, Vol. 1 No.1, pp.49-57. Edgar, R., Umbreit, W. (1988), Hospitality research: re-assessing our strategy, The Cornell Hotel and Restaurant Administration Quarterly, Vol. 29 No.2, pp.51-6. Berjaya Tioman (2009), Berjaya Tioman, last accessed on 28th December 2009, available at http://www.berjayahotel.com/tioman/index.asp Jones, P. (1996), The hospitality industry, in Jones, P. (Eds), Introduction to Hospitality Operations, Cassell, London, pp.1-20. Khan, M., Olsen, M. (1988), An overview of research in hospitality education, The Cornell Hotel and Restaurant Administration Quarterly, Vol. 29 No.2, pp.54-5. King, C. A. (1995), What is hospitality?, International Journal of Hospitality Management, Vol. 14 No.3/4, pp.219-34. Lewis, R. (1988), Uses and abuses of hospitality research, The Cornell Hotel and Restaurant Administration Quarterly, Vol. 29 No.3, pp.11-12. Middleton, V.T. (1983), Marketing in the hospitality industry, in Cassee, E.H., Reuland, R. (Eds),The Management of Hospitality, Pergamon, Oxford, pp.51-68.. Nailon, P. (1982), Theory in hospitality management, International Journal of Hospitality Management, Vol. 1 No.3, pp.135-43. Pfeifer, Y. (1983), Small business management, in Cassee, E.H., Reuland, R. (Eds),The Management of Hospitality, Pergamon, Oxford, pp.189-202. Porter, M E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance, New York: The Free Press. Reuland, R., Choudry, J., Fagel, A. (1985), Research in the field of hospitality, International Journal of Hospitality Management, Vol. 4 No.4, pp.141-6. Slattery, P. (1983), Social scientific methodology and hospitality management, International Journal of Hospitality Management, Vol. 2 No.1, pp.9-14. Taylor, S., Edgar, D. (1996), Hospitality research: the emperors new clothes?, International Journal of Hospitality Management, Vol. 15 No.3, pp.211-27. Tideman, M. C. (1983), External influences on the hospitality industry, in Cassee, E.H., Reuland, R. (Eds),The Management of Hospitality, Pergamon, Oxford, pp.1-24. Wood, R. C. (1994), Some theoretical perspectives on hospitality, in Seaton, A.L. (Eds),Tourism: The State of the Art, John Wiley Sons Ltd, Chichester, pp.737-42.

The Battle Of Midway In The Pacific :: War History American Historical Essays

The Battle of Midway in the Pacific Nothing distinguished the dawn of June 2, 1942, from countless other dawns that had fallen over tiny Midway atoll in the North Pacific. Nothing, that is, except the tension, the electric tension of men waiting for an enemy to make his move. On Midway's two main islands, Sand and Eastern, 3,632 United States Navy and Marine Corps personnel, along with a few Army Air Force aircrews, stood at battle stations in and near their fighters, bombers, and seaplanes, waiting for the Japanese attack they had been expecting for weeks. The carrier battle of Midway, one of the decisive naval battles in history, is well documented. But the role played by the Midway garrison, which manned the naval air station on the atoll during the battle, is not as well known. Midway lies 1,135 miles west- northwest of Pearl Harbor, Oahu. The entire atoll is barely six miles in diameter and consists of Sand and Eastern islands surrounded by a coral reef enclosing a shallow lagoon. Midway was discovered in 1859 and annexed by the United States in August 1867. Between 1903 and 1940, it served both as a cable station on the Honolulu ­ Guam ­Manila underwater telegraph line and as an airport for the Pan American Airways China Clipper (Miracle 5). In March 1940, after a report on U.S. Navy Pacific bases declared Midway second only to Pearl Harbor in importance, construction of a formal naval air station began. Midway Naval Air Station was placed in commission in August 1941. By that time, Midway's facilities included a large seaplane hangar and ramps, artificial harbor, fuel storage tanks and several buildings. Sand Island was populated by hundreds of civilian construction workers and a defense battalion of the Fleet Marine Force, while Eastern Island boasted a 5,300-foot airstrip. Commander Cyril T. Simard, a veteran naval pilot who had served as air officer on the carrier USS Langley and as executive officer at the San Diego Air Station, was designated the atoll's commanding officer. Along with the naval personnel manning the air station was a detachment of Marines. The first detachment was from the Marine 3rd Defense Battalion; it was relieved on September 11, 1941, by 34 officers and 750 men from the 6th Defense Battalion under the command of Lt. Col. Harold D. Shannon, a veteran of World War I and duty in Panama and Hawaii. Shannon and Simard meshed into an effective team right away. World War II began for Midway at 6:30 a.m. December 7, 1941, when the garrison received word of the Japanese attack on

daisys contribution to the great gatsby :: essays research papers

In one of the greatest works of the Twentieth Century, "The Great Gatsby" by F.Scott Fitzgerald, there are many dynamic and round characters which greatly add to the story's theme. One character, Daisy Fay Buchannon, is made essential by way of her relation to the theme. With her multi-dimensional personality and relation to the conflicts, she becomes needed in order to convey the meaning. Not only this, but she is also an important part of the plot. Daisy Buchannon is a round and dynamic character with many different sides to her personality. Early on in the book, she is portayed as sweet and innocent. Her white and seemingly floating dress appeals to Nick in this way. She grew up as "the most popular of all the young girls in Louisville." Even then she dressed in white. Daisy also keeps a daughter around as a show toy. Whenever company comes over, she beckons for the little girl to come and put on a little act for everyone. This is signifies her life. She is kept in the closet until it's time to show off for company. Daisy becomes radiant and personable. When everyone has gone, she is a bored housewife, of no importance to the world wondering aloud what she is going to do with the rest of her life. She appears to be bored yet innocent and harmless. Yet her innocense is false. Simply a materialistic young girl and has little mind of her own is underneath all of that covering. Daisy rediscovers her love with Gatsby because of his nice shirts and large house. Daisy has been well trained in a rich family. She has grown up with all of the best. When Gatsby failed to contact her, she went off and married another man, without evening having heard word from Gatsby. All of these many and round characteristics add complications to the plot and dimension to the meaning she adds to the book. The afore mentioned characteristics also help to create some of the main conflicts. Daisy was involved in the conflict between her and Tom. Tom had a mistress and Daisy was upset by it. Another conlfict is her love affair with Gatsby. Her appearent sweetness and innocence allow Gatsby to fall in love with her. But her impatience and ingorance of true love or the meaning of truth or compassion allow her to flawlessly marry Tom, without a sober thought of Gatsby. He falls for her, which leads up to the futher conflict. The conflict is, whether or not she will fall in love with Gatsby. Gatsby is still in love with her

Replication Of Human Pheromones :: Biology Essays Research Papers

Sexual Or Sexist? Replication Of Human Pheromones From the elixer in Love Potion Number Nine to the Orgasmatron in Orgazmo, the media reflect a popular fascination with the idea of an object that can control other people's sexual desires and behaviors. On a similar but dorkier note, I have occasionally heard at Haverford someone attribute a sexual "lucky streak" to the influence of pheromones. In our well-educated but socially awkward mind frame, we have hit on a more promising possibility than magic potions or radar guns. From the Greek for "excitement carrier", pheromones carry chemical messages between members of the same species (2). Present in many animals and often responsible for aspects of mating behavior, the idea of pheromones in humans has in recent years been a subject of interest. The idea of pheromone perception as a "sixth sense" is intriguing, as it means our behavior is influenced by input from outside stimuli that we cannot consciously perceive. Evidence points to the output by and influence on humans of natural ph eromones, and these pheromones are under attempt at imitation by commercial products. What are the possible ramifications of such developments? Experimental evidence also shows differences in the way men and women respond to pheromones, and the possible implications of these differences on gender roles is the aspect of human pheromone research that interests me most. These chemical signals are detected in the vomeronasal organ, or VNO, which is present in the noses of most species of vertebrates. In other mammals, the VNO is located in a longitudinal bulge at the base of either side of the nasal septum (4). Humans lack this bulge marking the position of the VNO, and although there are nerve bundles running from the human VNO to the brain, it is still unclear whether they contain actual sensory neurons or just autonomic nerves. Unlike that in animals, the human VNO does not have an obvious sensory epithelium; however, it contains cells that are considered to be bipolar receptor neurons. The human VNO is thought to be stimulated by airborne chemicals, as opposed to stimuli dissolved in mucus (3). Although most exploration of the possibilities of human pheromone perception has happened recently, scientists have known about the human VNO since 1703, when Dutch surgeon Roysch discovered it in the nose (2). Since then the VNO has been commonly thought to be present only in fetuses, disappearing over the course of prenatal development.

Swot Analysis of Netflix

SWOT analysis for Netflix: Strengths: 1. Proprietary technology. Netflix has proprietary technology system to stream TV shows and movies and also including processing delivery and return DVDs. This specific system makes the business in Netflix more efficiency. 2. Goodwill and brand value. Netflix is a company with reputation. It has 15 years experiences and has a good deal of loyal consumers. 3. Competitive price. The service is in expensive in Netflix. It just cost 8 dollar per month and subscribers can enjoy unlimited viewing. 4. Simple service process.The service process in Netflix is simple. There are no commercials, no commitments, no contracts which can save consumer’s time and make the service more efficiency. 5. Open-minded managers. They continuously receive feedback from their consumers to change their strategy which makes the company more profitable and prevent many risks. 6. Good user experience. With just a little bit of timing, customers can have movies coming an d going so as to almost always have a movie ready to watch. Which generating loyal and enthusiastic customers. Weakness: 1.Third-party logistics or third-party device. Netflix have to rely on third-party logistics or third-party device, which mean if consumers lose confident with US mail system or some devices company, it will have bad effect on the reputation of Netflix. 2. Laws and government regulations. As an industry rely on internet, Netflix has to keep continual attention to laws and government regulations and make a quick reaction if something changed. 3. Pricing power. It has to accept the rates and delivery schedules set by the U. S. postal service, as well as the rates set by streaming providers. . Weak of internet system. As the main service of Netflix is completed on internet, there has the chance that the system to be attacked by hacker and it will bring tremendous negative effect on Netflix. 5. Debts. Netflix have issued $400 million in debt offerings and may incur ad ditional debt in the future, which may adversely affect their financial condition and future financial results. 6. Content distribution. These are not exclusive, which allowing competitors access to the same movies and television shows, leaving the way open for competition. Opportunities 1.Branding value. Netflix can become the first thing people think of for watching movies at home, just like â€Å"Google† is the first thing many think of for searching. There's been at least one instance of using the word â€Å"Netflix† as a verb, so this could be the beginning. 2. Technology changing. As the technology changing fast, Netflix can use continuously strategy changing to take the first mover advantage. 3. The big and increasing market. There have over 30 million members in over 50 countries enjoying over a billion hours of TV show and movies from Netflix every month.As the market is still increasing, there has a big opportunity for Netflix. 4. International expanding. As Netflix will expanding its domain outside United States, it will face many opportunities and challenges. 5. Distribution. As more subscribers come aboard, the value of Netflix as a distributor of content for studios goes up, leading to more pricing power for Netflix and less for the content producers. Threats 1. Competitors. That existing or new competitor  in the same domain, for example Google,YouTube and Amazon is the next most serious threat after Hulu. 2. Free ad-supported TV shows and movies. If large market segment bring for this kind of free TV shows and movies, the rate of growth in Netflix could be decline. 3. The liability for negligence, copyright or patent. Face the potential liability for content uploaded from their users. Netflix have the possible to be litigation if their consumers upload some videos illegal, which will cost Netflix a lot and will have negative results of their operation work. 4. The Copyright law change. If U.S. Copyright law were altered to amend or eliminate the First Sale Doctrine or if studios were to release or distribute titles on DVD in a manner that attempts to circumvent or limit the effects of the First Sale Doctrine, their business could be adversely affected. 5. Increasingly cost of their acquisition of DVD content and the logistic company. They are unable to negotiate with the studios because of consumers have lists and they have to buy the movies on the list. As labors cost more and more expensive the delivery DVDs cost is increasing. Risk 1.If Netflix efforts to attract and retain subscribers are not successful, their business will be adversely affected. 2. If Netflix unable to successfully or profitably compete with current and new competitors, programs and technologies, their business will be adversely affected, and they may not be able to increase or maintain market share, revenues or profitability. 3. If Netflix are unable to continue to recover from the negative consumer reaction to their price change and other announcements made during the third quarter of 2011, their business will be adversely affected. . If Netflix cannot foresee the consumer viewing habits exactly maybe it will make some wrong strategy and have adversely affected. 5. Many of their systems and operational practices were implemented when Netflix at a smaller scale of operations and they are undertaking efforts to migrate the vast majority of their systems to cloud-based processors. If they are not able to manage the growing complexity of their business, including improving, refining or revising our systems and operational practices, their business may be adversely affected. . The big portion of goodwill in its total asset is also a risk. If they cannot provide good service and make consumers satisfied, it will suffer a very bad influence for its profit. If they are unable to protect their domain names, their reputation and brand could be adversely affected. 7. Delayed availability of new release DVDs for rental co uld adversely affect Netflix’s business. In January 2012, Warner Home Entertainment announced it was increasing the period of delay to fifty-six days.If other studios were to increase the period of delay and /or if their subscriber satisfaction is negatively impacted by this increase in the Warner delay, their business could be adversely impacted. 8. Proprietary technology to stream TV shows and movies and to manage other aspects of their operations, including processing delivery and return of their DVDs to their subscribers, and the failure of this technology to operate effectively could adversely affect their business. . In the event of an earthquake or other natural or man-made disaster, Netflix’s operations could be adversely affected. They may not be able to effectively shift their fulfillment and delivery operations to handle disruptions in service arising from these events. 10. They could be subject to economic, political, regulatory and other risks arising from their international operations. 11. They may lose key employees or may be unable to hire qualified employees.

Alain Locke’s The New Negro: Aspects of Negro Culture Essay

Alain Locke, in â€Å"The New Negro,† suggests that the â€Å"old Negro† is really nothing more than a myth or an ideal. He talks about the fact that there are aspects of Negro culture – such as the spiritual – that were beaten down but were accepted when finally allowed to emerge. Locke then takes a look at some trends, including the tendency toward moving â€Å"city-ward,† and says these are not because of poor or even violent conditions in the south nor of the industry in the north. Instead, he attributes this migration to â€Å"a new vision of opportunity. † Locke then points out that the Negro is willing to work for better conditions and that this migration is not only toward the city and away from the country life, but also away from the old ways and toward the new. New Negro is a term popularized during the Harlem Renaissance implying a more outspoken advocacy of dignity and a refusal to submit quietly to the practices and laws of Jim Crow racial segregation. The term â€Å"New Negro† was made popular by Alain LeRoy Locke. The New Negro,† Locke described the landscape of Harlem as filled by different notions of what it meant to be a black American. -Old Negro† as â€Å"more myth than a man† and the blind acceptance of this â€Å"formula† against ideas of â€Å"the thinking Negro† and the true diversity of actual human beings This move is significant because Locke uses this idea to create space for a more accurate representation of the Negro community in light of the antecedent ideological poles of the moral leadership and imaged blackness. Locke’s primary goal in the essay â€Å"The New Negro† is to migrate from monolithic notions of an â€Å"Old Negro†, as well as from the exhausted frameworks of bourgeois intellectual black leadership toward an idea that gives creative agency and credibility to the â€Å"rank and file† of Negro life (Locke, New Negro: 6). -New Negro† as a means of rediscovering individuality of voice in the context of community. –// In a 1925 essay entitled â€Å"The New Negro,† Alain Locke described this transformation as an embracing of a new psychology and spirit. Locke felt that it was imperative for the â€Å"New Negro† to â€Å"smash† all of the racial, social and psychological obstacles that had previously kept the Black man from reaching his goals. –â€Å"The intelligent Negro of today is resolved not to make discrimination an extenuation for his shortcomings in performance, individual or collective; he is trying to hold himself at par, neither inflated by sentimental allowances nor depreciated by current social discounts â€Å"By shedding the old chrysalis of the Negro problem we are achieving something like a spiritual emancipation â€Å"Negro life is not only establishing new contacts and founding new centers, it is finding a new soul â€Å"So for generations in the mind of America, the Negro has been more of a formula than a human being –a something to be argued about, condemned or defended, to be â€Å"kept down,† or â€Å"in his place,† or â€Å"helped up,† to be worried with or worried over, harassed or patronized, a social bogey or a social burden? † â€Å"In the intellectual realm a renewed and keen curiosity is replacing the recent apathy; the Negro is being carefully studied, not just talked about and discussed. In art and letters, instead of being wholly caricatured, he is being seriously portray eel and painted. Alain Locke, in â€Å"The New Negro,† suggests that the â€Å"old Negro† is really nothing more than a myth or an ideal. He talks about the fact that there are aspects of Negro culture – such as the spiritual – that were beaten down but were accepted when finally allowed to emerge. Locke then takes a look at some trends, including the tendency toward moving â€Å"city-ward,† and says these are not because of poor or even violent conditions in the south nor of the industry in the north. Instead, he attributes this migration to â€Å"a new vision of opportunity. † Locke then points out that the Negro is willing to work for better conditions and that this migration is not only toward the city and away from the country life, but also away from the old ways and toward the new. New Negro is a term popularized during the Harlem Renaissance implying a more outspoken advocacy of dignity and a refusal to submit quietly to the practices and laws of Jim Crow racial segregation. The term â€Å"New Negro† was made popular by Alain LeRoy Locke. The New Negro,† Locke described the landscape of Harlem as filled by different notions of what it meant to be a black American. -Old Negro† as â€Å"more myth than a man† and the blind acceptance of this â€Å"formula† against ideas of â€Å"the thinking Negro† and the true diversity of actual human beings This move is significant because Locke uses this idea to create space for a more accurate representation of the Negro community in light of the antecedent ideological poles of the moral leadership and imaged blackness. Locke’s primary goal in the essay â€Å"The New Negro† is to migrate from monolithic notions of an â€Å"Old Negro†, as well as from the exhausted frameworks of bourgeois intellectual black leadership toward an idea that gives creative agency and credibility to the â€Å"rank and file† of Negro life (Locke, New Negro: 6). -New Negro† as a means of rediscovering individuality of voice in the context of community. –// In a 1925 essay entitled â€Å"The New Negro,† Alain Locke described this transformation as an embracing of a new psychology and spirit. Locke felt that it was imperative for the â€Å"New Negro† to â€Å"smash† all of the racial, social and psychological obstacles that had previously kept the Black man from reaching his goals. –â€Å"The intelligent Negro of today is resolved not to make discrimination an extenuation for his shortcomings in performance, individual or collective; he is trying to hold himself at par, neither inflated by sentimental allowances nor depreciated by current social discounts â€Å"By shedding the old chrysalis of the Negro problem we are achieving something like a spiritual emancipation â€Å"Negro life is not only establishing new contacts and founding new centers, it is finding a new soul â€Å"So for generations in the mind of America, the Negro has been more of a formula than a human being –a something to be argued about, condemned or defended, to be â€Å"kept down,† or â€Å"in his place,† or â€Å"helped up,† to be worried with or worried over, harassed or patronized, a social bogey or a social burden? † â€Å"In the intellectual realm a renewed and keen curiosity is replacing the recent apathy; the Negro is being carefully studied, not just talked about and discussed. In art and letters, instead of being wholly caricatured, he is being seriously portray eel and painted. Alain Locke, in â€Å"The New Negro,† suggests that the â€Å"old Negro† is really nothing more than a myth or an ideal. He talks about the fact that there are aspects of Negro culture – such as the spiritual – that were beaten down but were accepted when finally allowed to emerge. Locke then takes a look at some trends, including the tendency toward moving â€Å"city-ward,† and says these are not because of poor or even violent conditions in the south nor of the industry in the north. Instead, he attributes this migration to â€Å"a new vision of opportunity. † Locke then points out that the Negro is willing to work for better conditions and that this migration is not only toward the city and away from the country life, but also away from the old ways and toward the new. New Negro is a term popularized during the Harlem Renaissance implying a more outspoken advocacy of dignity and a refusal to submit quietly to the practices and laws of Jim Crow racial segregation. The term â€Å"New Negro† was made popular by Alain LeRoy Locke. The New Negro,† Locke described the landscape of Harlem as filled by different notions of what it meant to be a black American. -Old Negro† as â€Å"more myth than a man† and the blind acceptance of this â€Å"formula† against ideas of â€Å"the thinking Negro† and the true diversity of actual human beings This move is significant because Locke uses this idea to create space for a more accurate representation of the Negro community in light of the antecedent ideological poles of the moral leadership and imaged blackness. Locke’s primary goal in the essay â€Å"The New Negro† is to migrate from monolithic notions of an â€Å"Old Negro†, as well as from the exhausted frameworks of bourgeois intellectual black leadership toward an idea that gives creative agency and credibility to the â€Å"rank and file† of Negro life (Locke, New Negro: 6). -New Negro† as a means of rediscovering individuality of voice in the context of community. –// In a 1925 essay entitled â€Å"The New Negro,† Alain Locke described this transformation as an embracing of a new psychology and spirit. Locke felt that it was imperative for the â€Å"New Negro† to â€Å"smash† all of the racial, social and psychological obstacles that had previously kept the Black man from reaching his goals. –â€Å"The intelligent Negro of today is resolved not to make discrimination an extenuation for his shortcomings in performance, individual or collective; he is trying to hold himself at par, neither inflated by sentimental allowances nor depreciated by current social discounts â€Å"By shedding the old chrysalis of the Negro problem we are achieving something like a spiritual emancipation â€Å"Negro life is not only establishing new contacts and founding new centers, it is finding a new soul â€Å"So for generations in the mind of America, the Negro has been more of a formula than a human being –a something to be argued about, condemned or defended, to be â€Å"kept down,† or â€Å"in his place,† or â€Å"helped up,† to be worried with or worried over, harassed or patronized, a social bogey or a social burden? † â€Å"In the intellectual realm a renewed and keen curiosity is replacing the recent apathy; the Negro is being carefully studied, not just talked about and discussed. In art and letters, instead of being wholly caricatured, he is being seriously portray eel and painted. Alain Locke, in â€Å"The New Negro,† suggests that the â€Å"old Negro† is really nothing more than a myth or an ideal. He talks about the fact that there are aspects of Negro culture – such as the spiritual – that were beaten down but were accepted when finally allowed to emerge. Locke then takes a look at some trends, including the tendency toward moving â€Å"city-ward,† and says these are not because of poor or even violent conditions in the south nor of the industry in the north. Instead, he attributes this migration to â€Å"a new vision of opportunity. † Locke then points out that the Negro is willing to work for better conditions and that this migration is not only toward the city and away from the country life, but also away from the old ways and toward the new.

Farewell Speech for a Tenth Standard Student

Esteemed Director Sir, Principal, Teacher’s &; my junior Colleagues. Good Morning to all of you. Now it’s time for the moment in all our lives, the moment when we leave our childhood behind and step into the world to forge our own paths in life. Obviously School days are the most memorable days to everyone. I want to share my feelings and attachment with this school with all of you. Firstly, I am thankful to my parents to join me in such a wonderful School where I got the best mentors and amazing group of friends. With the collective effort of all the staff we are all shaping our future and getting ready to play our role in the society.Your kindness and caring for students is the reason that today I am willing to take any risk with smile and courage in my future journey of life. I especially want to thank all of you for the tender care and affection shown towards us. In last .. (time you spent in the school).. Years my teachers taught me several things. Thank you teache rs, for all that you have taught me – lessons that extended well beyond the four walls of a classroom, for providing me with myriad opportunities for all round development and values in life.Mere saying thanks to the teachers is not enough to express my gratitude. I promise that I will strive to be a successful citizen, so that all my teachers can proudly say that I am the product of the .. (school’s name).. team. Thank you, friends – for all the fun, the hilarious laughter and unforgettable moments shared with me. I wish my friends happy adventures, fantastic new friendships, amazing experiences in the future journey of a lifetime. All my teachers took me under their wings and I was always taken care of. Farewell to Manzanar, written by Jeanne Wakatsuki Houston, Japanese American, and James D. HoustonThis is the tough day for me to say my final goodbyes to all of you. Although we may be separated by time and distance nothing will diminish the important role of every one played in my life spent here. In future, a short walk down in to memory lane of my school days will definitely strengthen me to face any situation. All teachers &; friends kindly pardon me if anybody got hurt with my behavior during my tenure in the school. And continue to pour love and blessings towards me. Thank you and goodbye.