A marketing analysis of Haleeb Foods

A merchandiseing summary of Haleeb FoodsHaleeb Foods was established in 1986 and its stolon crossing was Haleeb take out. Since then, it has continued to stick out whole t peerless returns to its consumers with harvest-home and packaging innovations. Haleeb Foods is Pakistans numeral 1 and fastest growing packaged Food Company. In 2006, its annual turnover was Rs.9 Billion. Haleeb Foods has built an excellent reputation over the years. Haleeb Foods continues to be at the forefront of convergence and packaging innovation. By the grace of God, it has achieved market lead in several f atomic number 18 categories with a very strong portfolio consisting of lead-in national and international denounces , Candia, dairy farm Queen, afternoon tea Max, , Tropico and unattackable Day. Apart from its openhanded nationwide distri b belyion engagements, Haleeb Foods is too serving several export markets including entropy Korea, Bangladesh, Afghanistan and the Central Asian s tates and now going to introduce flavoured milk in united kingdom.2-Vision StatementMost Innovative and fastest growing food company religious offering flavoured milk product enjoyed in United coun afflict every home every day2.1-Mission StatementOur mission is to be the consumers trimoff choice for products of outstanding quality and enceinte service at a competitive follow through actionings faster, simpler and together. Build mark food business to improve quality of life by offering tasty affordable and senior high schoolly nutritional products to our consumers while maximizing hazard holders value3-Market analytic thinkingmerchandising analyses is very historic for the new product beca substance ab part it entirelyow ease us to know nearly our customers and competitors and we too admit a enquiry for the new product . first we go out guide on primary seek for our new product development and then try to know nighwhat our competitors.3.1-Primary ResearchPrima ry research is one of the outstrip tool for the success of the product. beca wont in primary research we collect the info at a time from the mess and for this purpose we go for both qualitative and quantitative research.3.2-Qualitative DataFollowing things arouse be included for qualitative researchInterviewsObservation digest3.2.1-InterviewsInterviews ar one on one or sm both throng question and answer sessions. Interviews will provide a lot of information from a subtle number of multitude and ar utilizable when you trust to get an expert or knowledgeable depression on a subject. we did interviews of disparate stakeholders, they be happy to this new product because we argon accounting entry in much than ten flavours. People be supporting this new product due to divergent flavours, they want change.3.2.2-ObservationsObservations use up taking organized notes about occurrences in the world. Observations provide you insight about specific people, events and ar e xpedient when you want to learn more about an event without the based viewpoint of an interview. According to our observation close people use flavoured milk, mostly child take a tin in their hand while going to school for breakfast.3.2.3-AnalysisAnalysis involves after appeal data and organizing it in some specific criteria you develop. They are useful when you want to find some trend or pattern. A type of analysis would be to record commercials on three major television net plant and fail gender roles3.3-Quantitative DataQuantitative data has a very beta for the primary research and it includes surveys and questionnaire.3.3.1-SurveysSurveys are a form of questioning that is more rigid than interviews and that involve volumedr groups of people. Surveys will provide a contain amount of information from a large group of people and are useful when you want to learn what a larger population thinks. In order to learn weather people would analogous to buy or use our product, we occupy unconquerable to conduct a market survey. root of all we drive designed a survey form that shows people ideas. Our organisation conduct a survey by questionnaire3.3.2-QuestionnairePlease trounce on the appropriate and write a few short sentences where descriptive answer is conductd.1-Do you like flavored milk?Yes No2-Which milk do you use?Yazoo Frijj3-What do you consider before buying a product set Brand name -Labeling4-In which age you lie?Middle age adolescent age old age5-How much is your monthly income600 800 10006-Are you advised about quality?Yes NO7-Which flavoured do u like most?Strawberry banana tree chocolate8-Which defacement do u take most?Yazoo FRIJJ9-Do you think that its flavour is nice?Yes No10-Is it for sale in your local market easily ?Yes No11-What do you think when buy?Low price QualityThanking you for sharing such valuable ideas, your snip and cooperation3.4-Existing Competitors3.4.1-Competitors AnalysisCompetitor analysis in merchandise and strategic forethought is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and justificative strategic context through which to identify opportunities and threats.Following are the chief(prenominal) competitors1- Yazoo2- Frijj3.4.2-Yazoos HistoryYazoo is a bottled flavoured milk or milkshake produced by Campina and is sell in the United Kingdom and Ireland. It comes in three flavours Banana, Chocolate, Strawberry. Campina Yazoo is the market booster cable bottled milkshake in the UK with over 80 million bottles sold severally year. Introduced in 1989 as a flavoured milk drink for four-year-old children, the brand has grown consistently and now is drunk by kids (and grow ups) of all ages. Strength1- Strong brand name2-They hurl strong tote up chain3-Their financial position is very strong due to high volume of sales4-They pull in umpteen loyal customers5-pricingWeakness referable to high volume of production some period by mistake defective products are sent into market1-less flavour3.4.3-Frijj HistoryFrijj is a brand of milkshake sold brinyly in the United Kingdom. Produced by Dairy Crest, it was first throwed in 1993. Frijj is sold in foursome permanent flavours strawberry, chocolate, banana and Chocolate Fudge Brownie. in that respect shoot also been numerous particular edition flavours, some of which have featured characters.Strengths1-Frijj has strong dealer network2-Strategic alliances3-Research and development investmentWeaknesses1-Less market share4- 4ps For Flavoured Milk4.1-Product today Haleeb Foods Ltd is launching a new product in the United Kingdom market named as Flavoured Milk which will be easy in diametric flavours in the market like as strawberry, banana, mango, chocolate, oat, apricot, mixed flavour and etcetera4.2-PricePricing is one of the most important elements of the marketing mix, as it is the completely mix, which generates a turnover for the organisation. Pricing is difficult and must reflect tack and demand relationship. Pricing a product too high or too low could mean a loss of sales for the organisation. We are offering competitive forward price which is mentioned belowFlavored milk introductory PriceSizesPrices()Flavoured milk3L1.49Flavoured milk1L60 pFlavoured milk500ML35 pFlavoured milk250 ML(6 bottle pack)1.004.3-PlaceIt will be available in all supermarket and shopping plaza and all local field of force shops. We have decided to place the product in all the major and minor markets as well as in the finishteens of colleges and universities. We have decided to acquire the services of large and organized statistical distribution in different areas of UK.4.4-PromotionWe have formulatened a very wide range of progress out groove that covers or so every part of the society. We have supported our promotional schema with the use of electronic media, print media, internet and some other sour ces and also with the aid of some schemes such as lucky draws. Our promotion strategy in detail is asTelevision channelsNewspapersMagazinesPamphletsBannersSign boards revalue schemeInternet4.5-Conclusion Of Marketing EnvironmentBy the intensive try of the entire market in its whole perspective it came to know that the boilers suit surround is not much in favour of new firms. Because of semi-democratic thought and the presence of well established competitors holding major part of the market, but we have a great edge we are introducing more flavoured as compared to our competitor. it seems supportive for a new product to make its place in the market.4.6-PurposeThe purpose of launching the Flavoured milk is to give a new discretion to the people who are drinking almost every milk available in the market. We want to provide different flavours to the people so that they plump refresh and healthy.4.7-FeaturesFollowing are some of the features of our product1-flavoured milk is respe ctable for health2-Provides calcium3-Provides vitamins4-Beneficial for bones5-Excellent in taste6-Gives freshness4.8-TargetingWe will target the following customers1-Young generation2-Boys and girls and people of every age3-Be capaciouss to swiftness and lower class4-Student of colleges and universities5-Wants a new and refreshing taste4.9-PositioningWe have to position our product in the minds of the customers and consequently in the market with the help of our effective and customer oriented market strategies.4.10-Competitors strategyOur competitors have a right(a) market share because they are adapting following strategies1-Less prices2-Effective promotion3-Intensive distribution4-Quality products5-Customers research6-Attractive packagingTask 25-Cost Benefits analysis of Haleeb Flavoured Milk for four years 5.1-Material, Equipments and Labour cost. formly notes Flow1st Year20112nd Year20123rd Year20134th Year2014 bills OutflowIT ExpansesComputers and Servers10,00050000Website Development0000 guardianship1,2001,2001,2001,200Hosting three hundred300300300Licensing900900900900Communication System for vehicles100020000 original13400310024002400Research DevelopmentOnline Development75,00030,00030,00030,000Risk Analysis40,00050,00055,00060,000Total1,25,00080,00080,00080,000MarketingUsual Marketing60,00055,00055,00050,000E Marketing45,00045,00055,00045,000Total1,05,0001,00,0001,10,00090,000Administration costMachinery in warehouse15,0005,00000Rent8,00010,00010,00010,000Internet250250250250 telephone120120120120Salaries80,00010,00012,00014,000Insurance20,00020,00020,00020,000Vehicle and Maintenance8,00012,00000Inventory60,00069,00075,00080,000Total1,92,3701,27,570128,770126,170Total gold Outflow()4,35,7703,10,6703,21,1702,98,570Cash InflowSales Revenue2,00,0002,50,0003,25,0004,00,000Other Revenue50,00070,0001,01,0001,25,000Total Cash Inflow()2,50,0003,20,0004,26,0005,00,000Net Cash Flow()(1,85,770)9,3301,04,8302,01,430Note All figures are based on prediction. 5.2-Staff reproduction And DevelopmentSkills Audit and Development Planning Sample Sheets exertion/Process DescriptionSkills Set RequiredStaff Fully competentSome Skills Evident take on DevelopmentSkills require DevelopmentIT instruct skillsComputer skilled staffNOYESUsing Software(SAP) assemblage from port to warehouseStaff training for keep it specific temperature cautiouslyNOYESTagging and keepingOn time renounceyTraining For Drivers to deliver it on timeNoYESFamiliar with exact place promotional material trainingTrain the staff for Packaging(How to hold them)NOYESBasic Training for Checking material of Packaging5.3-Option Construction distributor point and Option judgment StageSkills to be DevelopedTraining/Development OptionsOption Appraisal finaleLatest softwares right(a) knowledge of using Software and trainingAppraisal systemMust be good learnerDifferent for severally costumersProper Training related to jobAppraisal systemProper training session requiredTask 36-Execu tive SummaryThis flip is about new product development by Haleeb Foods Ltd. Haleeb Foods has the distinction of universe the first company in Pakistan to use Tetra Paks novel packaging formats, Haleeb Foods has also introduced a number of unique products previously unknown to the Pakistani market, like Haleeb Labban, delicious traditional lassi (buttermilk) prepared with pure thick milk and yogurt, Candia Tea Max, Candia milk, packed in distinctive food grade plastic bottle, and Haleeb Good Day, 100% pure and natural fruit juice, free of added sugar, artificial flavours and preservatives. Now Haleeb Foods Ltd has developed a new product that is milk in different flavours and going to introduce in united kingdom market.For this purpose first we have conducted the SWOT analysis of company to see the companys strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our products. Secondly we have made a marketing mix strategy fo r our product. We have divided market into different segments and decided to target young students of school, colleges and universities and people of every age. We have also paid particular attention to the packaging, colour and price of the product. We have decided to place the product in all the markets of UK especially in the canteens of school, colleges and universities and every supermarket. We will promote our product through electronic media, leaflets, internet and other sources. We have also conducted a market survey to know the opinion of public about our product and developed our product accordingly.7-Project solicitude visit management skills are apparently important for childbed managers. Project management methods to be very useful in its be after and implementation. Even the smallest task can benefit from the use of a well chosen picture management technique or tool, especially in the planning stage. work outs can be sundry(a) shapes and sizes, from the small a nd straight forward to extremely large and highly complex. In organizations and businesses, pouch management can be implicated with any area or function, for examplepeople staffing and managementproducts and servicesmaterials manufacturing and productionIT and communications stock and distributionFinance administration purchasingSales selling marketinghuman resources development and trainingcustomer service and relationsquality health and safetylegal and professionaltechnical scientific research and developmentnew business developmentanything else which needs planning and managing deep down organizations.Project management techniques are not just for flip managers . they are available for anyone to use.7-project management and implementation process1.Agree accurate specification for the project2.Plan the project3.Communicate the project plan to your project aggroup4.Agree and delegate project actions.5.Manage and motivate the project team.6. monitor canvass project progress7.1 -Agree precise specification for the projectThe project specification should be an accurate commentary of what the project aims to achieve, and the criteria and flexibilities involved its parameters, scope range, outputs, sources, ciphers and timescales. Project terms also provide an essential discipline and framework to keep the project on track, and concerned with the original agreed aims which are given below.1-Describe your purpose and aims .2-State parameters for project (budgets, range, scope, time scale).3-involve the people in digestings and decision qualification process.4-Establish break points at which to review and check progress, and how progress and results will be measured.7.2-Plan The ProjectPlan the various stages and activities of the project. Where necessary involve your team in the planning. It is useful to identifying all the things that need to be put in place and done, in reverse order. From the beginnings of the project use brainstorming ideas to help gat her points and issues and to explore innovations and ideas7.3-Project Times Scales and costMost projects come in late thats why we planned a time scale and cost. If you have been given a fixed deadline, plan to meet it earlier, and work back from that earlier date. Projects which slip back and are delivered late, or which run over budget or fail to meet other financial requirements often cause significant problems. Exercising a little realism at the outset of a project regarding financials and timescales can save an enormous amount of trouble later. We are going to launch this project by the end of December 2011.7.4-The project teamimportant part of the planning stage is picking your team. Take great plow especially if you have team members imposed on you by the project brief. Selecting and gaining commitment from the best team members whether directly employed, contractors and suppliers, consultants or other partners is of the essence(p) to the quality of the project. Project man agement on a tight budget can be a lonely business get some help from good people you can trust whatever the budget.7.5-Project Management ToolsThere are different management tools for this project but Haleeb milk is going to use the brain storming tool.7.5.1-BrainstormingFor this project Haleeb food is going to use the brainstorming tool. Brainstorming is a popular tool that helps you generate germinal solutions to a problem which can develop new ways of spirit at things. It also helps you overcome many of the issues that can make group problem solving a sterile and unsatisfactory process. Used with your team.7.5.2-Gantt ChartsACTIVITIES week 1WEEK2WEEK3WEEK4WEEK5WEEK6Executive summaryXxxxx bid of Focus OrganisationxxxxxDescription of Focus OrganisationxxxxxxOrganisational instrumentxxxxxxxxxx purlieual factorxxxxxxxxxxPEST AnalysisxxxxxChangexxxxxxxxxxSWOT Analysisxxxxxcost benefit analysis XXXXpotential cost associated with that change XXXX police squad Briefing Process Trainin g Staff XXXXHow and when change will be Implemented XXXXXXXXXXconclusionxxxxx7.5.3-Project Financial Planning And ReportingFor projects you will in all probability need a spreadsheet to plan and report planned and actual expending of project .Large projects are likely to require some sort of require dedicated accounting software to manage the financial planning and software. It is a key function of project management. Create a cost line for main expenditure activity. Create a system for allocating incoming invoices to the coiffure activities.7.5.4-Project Contingency PlanningSince projects involve uncertainty and risk it is likely that you will need to develop contingency plans for key areas of risk. Basically this involves identifying risk scenarios which, have a significant trespass on the ability of the institution to bunk out its business and considering what options are available to you. Contingency plans are your option plans. They are there so that when a crisis occurs you can transfer almost instantaneously to an alternative plan.7.6-Communicate The Project Plan To Your TeamCommunication is safe for project. it tells people what is happening and you get essential support, agreement and commitment. in project you should involve the team in the planning process to get good result. Involvement and communication are vital for cooperation and support.7.7-Agree And Delegate Project ActionsWe have to identified each activity including all relevant parameters, timescales, costs, and deliverables. Use the immaterial acronym to help you delegate tasks properly. Use of proper delegation methods is vital for undefeated project management involving teams. So publish the full plan to all in the team and consider carefully how to delegate medium to long term tasks.7.8-Manage,Motivate The Project TeamManage the team and activities in meetings, communicating, supporting, and luck with decisions. Arrange face to face and group meetings, when you can bring team members together, are generally the best way to avoid issues and relationships becoming modify and emotional.7.9-Monitor Review Project ProgressCheck the progress of activities against the plan. Review surgical process regularly and adjust the plan if necessary in light of performance, changing circumstances, and new information, but remain on track and within the original terms of reference. Plan team review meetings. Stick to the monitoring systems you established.7.10-Planning To significanceImporting goods and materials can be complex. First of all drawing up contracts with your overseas suppliers .when and how you will make payments for the materials, bearing in mind that the transform rate might change after you have placed your order, expatriation arrangements, storage, documentation and insurance.7.11-Managing transportWe are going to import directly. Importing directly means that you have personal contact with the overseas suppliers. It is potentially more profitable but means that you are vulnerable to language problems, reciprocation rate fluctuations and the possibility of additional costs.7.12-Legal Responsibilities As An ImporterCheck that the items you are planning to import are allowed in or whether they need an import licence. deal out whether you are liable, under(a) the principles of product liability for any harm caused by the imported items. Pay any duty and VAT that apply under UK law.8-Implementation plan8.1-Vision and missionVision is to improve the performance of the core units chain. Whilst doing so we willcontinue to explore and develop growth opportunities in other markets. Our mission is to be the consumers first choice for products of outstanding quality and great service at a competitive cost through working faster, simpler and together.8.2-ObjectivesTo innovate and provide leadership in delivering quality products at graceful prices,To increase market shareTo increase profitTo increase the length of product lineTo se rve customers betterTo face strong contender8.3-Environmental AnalysisOrganizational environment consist of all factors that in one way or another way modify or change by the organization decision. Haleeb foods Organizational environment refers to the forces that can make an impact .Forces made up opportunities and threats. Organizations dose not exist in isolation. It works with the overall environment. these can be divided into two main move as, Internal Environment and External Environment8.4-Internal EnvironmentOrganizations indispensable environment refers to the elements within the organization. Internally an organization can be viewed as a resource conversion machine that takes inputs (labour, specie, materials and equipment) from the external environment (the outside world), converts them into useful products, goods and services, and makes them available to customers as outputs. Employees or the working people are the main resources of an organization. In other hand th ese employees can make a big difference for an organization. If an organization has unskilled labours they may find a obstacle of getting things done. Organization benefited with skilled labour. It requires motivation and skills development to take the maximum performance of the labour. A manager is someone skilled in shrewd how to analyze and improve the ability of an organization to survive and grow in a complex and changing world. This means that managers have a set of tools that enable them to grasp the complexity of the organizations environment.8.5-External EnvironmentIt consists of all the outside institutions and forces that have an actual or potential interest or impact on the organizations ability to achieve its objectives for this we will do different analysis1-Pest Analysis2-Swot Analysis3-Porters 5 Forces8.5.1-PEST AnalysisPolitical Factors economic conditions are influenced by political and government policy, as you know the new government is making new policies in every field, it might be affect the business. At any one time either exported or imported goods can seem expensive or inexpensive, dependent upon currency exchange rates. There are many other ways, however, in which government decisions will affect organizations both directly and indirectly, as they provide both opportunities and threats for new business.Economic factorsEconomic condition are related to political and government policies .Due to asymmetry in country ,inflation, unemployment ,no one company dont want to invest his money in the country .economy rate is going down and down every day. As a new milk company Haleeb foods will help the country to decrease unemployment by giving jobs to unemployed.Social factorsthe socio cultural environment summarizes the demand and taste . Many U.K citizens are practicing healthier lifestyles. This has affected the deluge beverage industry in that many are switching to viands colas and FLAVOURED MILK instead of beer and other alcoholic beverages. Also, time management has change magnitude and is at approximately 43% of all households. The need for healthy products are in important in the average day-to-day life. Consumers from the ages of 37 to 55 are also increasingly concerned with nutrition. There is a large population of the age range known as the baby boomers. Since many are reaching an older age in life they are becoming more concerned with increasing their longevity.Technological factorsThe effectiveness of companys advertising, marketing and promotional programs. The new technology of internet and television which use special effects for advertising through media. They make some products look attractive. This helps in selling of the products. This advertising makes the product attractive. This technology is being used in media to sell their products.8.5.2-SWOT AnalysisStrengths1. Strong management system2. Effective internal communication system3. Efficient use of resources4. Employees empowerment5. Diver se work force6. Innovations7-Taste,nutritious,hygienic,packagingWeaknesses1. Less market share2. Limited knowledge of customers3.