The Berjaya Beach Resort Tioman Island Marketing Essay

The Berjaya Beach Resort Tioman Island Marketing Essay 1. Introduction The Berjaya Beach Resort Tioman Island in Malaysia is located on the Tioman Island with international standards. The resort is located of the East Coast of Peninsula Malaysia and is spread across 200 acres. This individual paper work will assess the marketing strategies that Berjaya Resort adapted and a structured recommendation on how the resort hotel can improve their performance 2. Porters 5 Force Analysis Porters model determines the competitiveness of an organization using the five different forces and shows how the forces are related. To develop business strategies effectively, organizations must understand and act in response to those forces. (Porter, 1985) Rivalry Among Existing Competitors Competitive rivalry analysis is one of the key areas that business must consider to determine business strategy that firm must adopt and implement continuously over time (Wood, 1994); (Porter, 1985). The hotel business now days are very much competitive. With millions of tourist travels every year, luxurious hotel is the first choice for most tourists. Having numerous competitors in market (e.g. Jampala Resort) the competition between players are intense (Burgess, 1982). For example, foreign tourists are said to having higher buying powers thus will seek for high end luxuries. That works behind the reason why companies constantly compete for better products and attractive prices. In order to be leader is luxurious market, Berjaya Tioman Resort has to offer unique offers (E.g golf course, selection of cuisine) (Berjaya Tioman, 2009). This force is in favor of Berjaya Tioman Resort. Threat of New Entrants Threat of new entrants may consider the ease of new entry, competitive advantages, place and positions, customers, government support etc (Porter, 1985). To open a new luxurious hotel by another firm in Tioman would be quite wasy since there are not much restrictions imposed by local governments. Local government, however chooses to advise the existing hotels to improve their business rather than consider letting bring new competitors. Besides, consumer now days doesnt seek much luxurious hotel; instead they would prefer budget hotel. Thus new entry to comfy hotel business is therefore deep (Nailon, 1982). This force is not in favor of Berjaya Tioman Resort. Threat of Substitute Product and Services This force is said to have much influence in Berjaya Tioman Resort business strategy in recent years. There force includes factors such as product for product substation, need, facilities, budget etc (Reuland, Choudry, and Fagel, 1985);(Porter, 1985). Berjaya Tioman Resort not only requires looking after new entrants as threat but also substituted product and service as a major threat. When there is matter of hospitality, its consumers choice what they chose to take. For example, A lavishness spa may cost few hundreds of Ringgit which may be proven cheapest for similar kind in other dedicated spa shops. For one night stopper, back packers and Berjaya Tioman Resort doesnt have any special prices which usually find their way in budget hotel. This force is against Berjaya Tioman Resort (Burgess, 1982); (Berjaya Tioman, 2009). Bargaining Power of Buyers This force consists of high income, large service provider, low switching cost etc (Porter, 1985). Before economic recession, consumers were having high incomes and seek more luxuries. As there are choices available in the market, Berjaya Tioman Resort has to react very quickly to retain customer intention to be their choice of providing world class hospitality in possible lowest price (Lewis, 1988). Consumers will definitely seek most affordable having all facilities they required and so, hospitality firms have to struggle of adopts the new trends, lifestyle as quickly as possible to offer their loyal customers (Slattery, 1983). However, as there are not much luxurious hotels in Tioman, travelers only limited option is this beach resort. This force is in favor of Berjaya Tioman Resort. Bargaining power of suppliers This force may include switching cost, high purchase cost etc (Porter, 1985). Raw material suppliers play an important role in firms business growth (Tideman, 1983). A foodstuff supplier may not offer todays price tomorrow due of supply shortage (Middleton, 1983). Thus to offer catering to guest, Berjaya Tioman Resort has to purchase the same stuffs in higher prices which will be sum of large amounts of money (Burgess, 1982). If this extra money is to be imposed on guests, this would result Berjaya Tioman Resort loosing business. Besides, switching to another supplier would be a difficult choice too (Edgar and Umbreit, 1988). This force is not in favor of Berjaya Tioman Resort (Khan and Olsen, 1988); (Berjaya Tioman, 2009). From the above analysis of Berjaya Tioman Resorts 5 forces analysis, the diagram below will provide a summary of the firms overall industry analysis. 3. Micro and Macro Environment Strategy Analysis 3.1 Micro Environment Strategy (TOWS Matrix) Strength-Opportunities Strategies Berjaya Tioman Resort hotels have a good reputation in hospitality business and a large amount of customer chain. Introducing low cost packages for travelers will means a true hospitality to the existing customer as well as for new customers (Slattery, 1983). Berjaya Tioman Resorts wide range of services may be available to people of all income level (Edgar and Umbreit, 1988). Strength-Threat Strategies Retain the talented and well managed employees for a smoother business in future could be proven vital (Pfeifer, 1983). Berjaya Tioman Resort should ways perform task variation, and frequent conversation will all employees to prevent dispute. Employee may be shifted to international chains to gain experience so that they would be loyal to the firm (Burgess, 1982). Weakness-Opportunity Strategies High hospitality in low price is definitely a go ahead step Berjaya Tioman Resort could adopt to overcome its weakness (King, 1995). Now that, market is been volatile, Berjaya Tioman Resort may consider leaving high scale profit to high range of customer levels to make its facilities open to all customers (Pfeifer, 1983). For example, golf course facility should be opened to all hotel guests not only for guest who additionally buy the facility. Berjaya Tioman Resort may not loose much amount of money but it would be proven a customer oriented approach (Jones, 1996). Weakness-Threats Strategies Poor customer service (and poor communication problem) has been shouted long as major drawbacks for Berjaya Tioman Resort hotels. Sometimes customer has been given something that is not asking for and has been charged for that said services (Middleton, 1983). Price structure very often is not described to customer before offering thus it brings confusion. In hotel customer services is very crucial to maintain in very high level at always and customer must get the price focus than anything else (Lewis, 1988); (Reuland, Choudry, and Fagel, 1985). 3.2 Macro Environment Strategy (PESTE Analysis) A PESTE Analysis is an analysis of external macro-environmental factor that affects firms business. PESTE is an acronym for Political, Economic, Social, Technological and Environmental issues that influences the strategic development of a business. These issues are different in different locations and thus business firms may adopt different strategies in different countries where it operates to identify the business opportunities as well as threats. This assessment task would consider the worldwide strategy of Berjaya Tioman Resort (King, 1995). Political Political factors include government rules, regulations and legal issues under which the firm must operate and adhere (Nailon, 1982);(Wood, 1994). The issues discussed are environmental regulation and protection, political stability, corporate and consumer taxation, framework for contract enforcement, intellectual property protection, trade regulations, trading partners, anti-trust laws, pricing, mandatory employee benefits, industrial safety regulations, product labeling requirements, competition regulation etc (Edgar and Umbreit, 1988). The political movement can have definite effects on hotel business in Malaysia. For example, if government set a rules under 18 years patrons must be accompanied with parents or guardians, it may result the decrease of young visitors. Imposing high goods and service tax (GST) or similar taxes would prevent more people to visit the hotel more often. By loosing these potential customers, Berjaya Tioman Resort may loose income and may need increase products and services to recover losses. Though Berjaya Tioman Resort groups are committed to use high scale safety standards, Malaysian government rules may not give permission to operate business due to safety reason (like hill, low lying areas) even though there may have choice if business growth (Middleton, 1983). If the government plans to subsidies some of the service it provides (e.g. for disabled or senior citizens), the hotel may gain profits as well as increase services. Thus political actions may have both negative and positive im pact on hotel business (Edgar and Umbreit, 1988); (Berjaya Tioman Resort Worldwide, 2009). Economic Economic factors positively effects hospitality business. It determines how easy or difficult to sustain in a business along with capital, cost, demand, monetary policy, unemployment rates, exchange rates of foreign currencies, tax on exchanges (Wood, 1994). When economic growth is high, consumers income level raises thus demand for hospitality will increase too. Since the recent economic recession started, hospitality business was hit badly and it is yet to recover from the losses incurred. Increase of rates would prevent hotelier to seek for alternative choices (e.g. budget hotel or even home stay). In Malaysia, hotel accommodation prices are not much higher than any other countries around the world. Nevertheless, consumers income level didnt rise up much and they fell the stringent budget allocation for daily needs. Very few people will consider spending holidays in luxurious hotels if they dont afford to. A higher income or wages will allow domestic traveler to get high class hos pitality in high class hotels (King, 1995). Social Social factors are income level, demographics, geographies, life style, education, weather, culture and fashions (Wood, 1994). Social factors can be both opportunities and threats for a hospitality business (Lewis, 1988). Different age or sex of people would require different services (Slattery, 1983). Elderly people demand is not similar to young people. Business people will seek to have more work related facilities (e.g. internet, video conference) while holiday makers would seek more natural touch (e.g. garden, fishing) (Burgess, 1982). Cultural differences are a major play in hospitality business. While local people like crowd and gossip, tourist would seek for quiet and silent place as they plan holiday. Season is also an important factor (Middleton, 1983). Year end and holiday season are peak time for hotel business while therere not much crowd during working days or off-peak season. Most travelers are affected by bad weather and usually dont think for leisure during extreme either condition especially in rainy season (Edgar and Umbreit, 1988); (Berjaya Tioman, 2009). Technological This is the century of technology enhancement; so does business. Aggressive development of technological factors brought rapid growth for hotel business (Slattery, 1983). The factors may include spend on technological research; government effort focus industry based technology, new invention and their impacts, communication alternatives, speed of technology transfer, cost of usage, rate of technological diffusion (King, 1995). Berjaya Tioman Resorts business will mostly depend on technological factors. Customers from around the world is now able to evaluate the products and services provided by Berjaya Tioman Resort through the respective websites, compare prices, seek advice and even can reserve a facility as early as one year prior to arrival. Berjaya Tioman Resort group itself placed much effort to keep the website simple and user friendly so that visitor will not feel difficulty to find any available information. Any latest service or products can reach to millions of customers through the website or communications (Reuland, Choudry, and Fagel, 1985). Providing details of every facility Berjaya Tioman Resort placed itself to the top choice of any search engines. Traveler from any part of the world can communicate in real time with Berjaya Tioman Resort representative and made their choices, payments etc (Burgess, 1982). Besides, for in-hotel customer, Berjaya Tioman Resort offers state-of-the art high speed wireless, video communications, and teleconferencing, to keep guests always in touch with outside world. These services received a bug thumbs up since it was introduced and continuously keep enhancing technology to stay ahead in business (Edgar and Umbreit, 1988). Environmental Environmental factors have been considered important factors for large organizations which particularly operated worldwide (Wood, 1994). This factor includes environmental responsibility, improvement of performance towards sustainable future, guest and team commitment to environments, reuse and recycle materials etc (Khan and Olsen, 1988). As of present days, Berjaya Tioman Resort promised to reduce energy consumption, CO2 emissions and waste output by 20% and water consumption by 10%. These steps ahead will place the firm in lead position and will increase reputation by means (Berjaya Tioman, 2009). 4. Recommendation (SMART Objectives) SMART objectives refer to an acronym for five measures of well marketing growth plan. Often these measures are used to define firms objectives and future goals and evaluation of marketing plan. Specific (What to do? For who? With whom) Any marketing strategy should be specific and certain. Confusion on goals will bring ambiguous results which may prove fatal for a hospitality business like Berjaya Tioman Resorts. Well specified business goals, responsible resources, affected peoples, impact on the firms business should be well defined in this stage (Burgess, 1982). Measurable (Is measurable? How to measure?) Of course, once the marketing plan and objectives are specified, a certain quantity or quality must be assigned to determine the success or failure of the process (Pfeifer, 1983). As an example, for future expansion, Berjaya Tioman Resort plans to expand 50 campaigns in next years. 50 is a measurable amount. So then, if the actual success rate is only 30 campaigns, it can be said that, the plan didnt succeed fully (Khan and Olsen, 1988). Achievable (Can it be done within the resource available?) Future marketing depends upon many aspects specially political, economical and social aspects. If a sudden change on policies, 50 campaigns may not be possible within the said budget. Re- calculation might predict a lower scale of marketing size (Jones, 1996); (Berjaya Tioman, 2009). Relevant (Does this step lead to expected outcome?) Once achievable measurement are defined, Berjaya Tioman Resort must consider whether 50 campaigns would be viable; specially consider the recent economic downturn. In some places, consumer may not afford to get Berjaya Tioman Resorts service; especially poor developed areas where tourism sectors are not blooming, offering a luxury hotel service may not provide desired output (Edgar and Umbreit, 1988); (Berjaya Tioman, 2009). Time-Framed (How much time need to get the objectives done?) Time is a very important factor for any objectives to be proven very profitable or even failure. Timely decision and timely implementation is the crucial mixture of time-frame (Pfeifer, 1983). For any marketing strategy, Berjaya Tioman Resort must choose the right time to go ahead and put a hold when the time is not right (Taylor and Edgar, 1996). When demand competition is high, Berjaya Tioman Resort may offer lower price for customers which may includes unique packages for a limited time (Khan and Olsen, 1988). References Burgess, J. (1982), Perspectives on gift exchange and hospitable behavior, International Journal of Hospitality Management, Vol. 1 No.1, pp.49-57. Edgar, R., Umbreit, W. (1988), Hospitality research: re-assessing our strategy, The Cornell Hotel and Restaurant Administration Quarterly, Vol. 29 No.2, pp.51-6. Berjaya Tioman (2009), Berjaya Tioman, last accessed on 28th December 2009, available at http://www.berjayahotel.com/tioman/index.asp Jones, P. (1996), The hospitality industry, in Jones, P. (Eds), Introduction to Hospitality Operations, Cassell, London, pp.1-20. Khan, M., Olsen, M. (1988), An overview of research in hospitality education, The Cornell Hotel and Restaurant Administration Quarterly, Vol. 29 No.2, pp.54-5. King, C. A. (1995), What is hospitality?, International Journal of Hospitality Management, Vol. 14 No.3/4, pp.219-34. Lewis, R. (1988), Uses and abuses of hospitality research, The Cornell Hotel and Restaurant Administration Quarterly, Vol. 29 No.3, pp.11-12. Middleton, V.T. (1983), Marketing in the hospitality industry, in Cassee, E.H., Reuland, R. (Eds),The Management of Hospitality, Pergamon, Oxford, pp.51-68.. Nailon, P. (1982), Theory in hospitality management, International Journal of Hospitality Management, Vol. 1 No.3, pp.135-43. Pfeifer, Y. (1983), Small business management, in Cassee, E.H., Reuland, R. (Eds),The Management of Hospitality, Pergamon, Oxford, pp.189-202. Porter, M E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance, New York: The Free Press. Reuland, R., Choudry, J., Fagel, A. (1985), Research in the field of hospitality, International Journal of Hospitality Management, Vol. 4 No.4, pp.141-6. Slattery, P. (1983), Social scientific methodology and hospitality management, International Journal of Hospitality Management, Vol. 2 No.1, pp.9-14. Taylor, S., Edgar, D. (1996), Hospitality research: the emperors new clothes?, International Journal of Hospitality Management, Vol. 15 No.3, pp.211-27. Tideman, M. C. (1983), External influences on the hospitality industry, in Cassee, E.H., Reuland, R. (Eds),The Management of Hospitality, Pergamon, Oxford, pp.1-24. Wood, R. C. (1994), Some theoretical perspectives on hospitality, in Seaton, A.L. (Eds),Tourism: The State of the Art, John Wiley Sons Ltd, Chichester, pp.737-42.

The Battle Of Midway In The Pacific :: War History American Historical Essays

The Battle of Midway in the Pacific Nothing distinguished the dawn of June 2, 1942, from countless other dawns that had fallen over tiny Midway atoll in the North Pacific. Nothing, that is, except the tension, the electric tension of men waiting for an enemy to make his move. On Midway's two main islands, Sand and Eastern, 3,632 United States Navy and Marine Corps personnel, along with a few Army Air Force aircrews, stood at battle stations in and near their fighters, bombers, and seaplanes, waiting for the Japanese attack they had been expecting for weeks. The carrier battle of Midway, one of the decisive naval battles in history, is well documented. But the role played by the Midway garrison, which manned the naval air station on the atoll during the battle, is not as well known. Midway lies 1,135 miles west- northwest of Pearl Harbor, Oahu. The entire atoll is barely six miles in diameter and consists of Sand and Eastern islands surrounded by a coral reef enclosing a shallow lagoon. Midway was discovered in 1859 and annexed by the United States in August 1867. Between 1903 and 1940, it served both as a cable station on the Honolulu ­ Guam ­Manila underwater telegraph line and as an airport for the Pan American Airways China Clipper (Miracle 5). In March 1940, after a report on U.S. Navy Pacific bases declared Midway second only to Pearl Harbor in importance, construction of a formal naval air station began. Midway Naval Air Station was placed in commission in August 1941. By that time, Midway's facilities included a large seaplane hangar and ramps, artificial harbor, fuel storage tanks and several buildings. Sand Island was populated by hundreds of civilian construction workers and a defense battalion of the Fleet Marine Force, while Eastern Island boasted a 5,300-foot airstrip. Commander Cyril T. Simard, a veteran naval pilot who had served as air officer on the carrier USS Langley and as executive officer at the San Diego Air Station, was designated the atoll's commanding officer. Along with the naval personnel manning the air station was a detachment of Marines. The first detachment was from the Marine 3rd Defense Battalion; it was relieved on September 11, 1941, by 34 officers and 750 men from the 6th Defense Battalion under the command of Lt. Col. Harold D. Shannon, a veteran of World War I and duty in Panama and Hawaii. Shannon and Simard meshed into an effective team right away. World War II began for Midway at 6:30 a.m. December 7, 1941, when the garrison received word of the Japanese attack on

daisys contribution to the great gatsby :: essays research papers

In one of the greatest works of the Twentieth Century, "The Great Gatsby" by F.Scott Fitzgerald, there are many dynamic and round characters which greatly add to the story's theme. One character, Daisy Fay Buchannon, is made essential by way of her relation to the theme. With her multi-dimensional personality and relation to the conflicts, she becomes needed in order to convey the meaning. Not only this, but she is also an important part of the plot. Daisy Buchannon is a round and dynamic character with many different sides to her personality. Early on in the book, she is portayed as sweet and innocent. Her white and seemingly floating dress appeals to Nick in this way. She grew up as "the most popular of all the young girls in Louisville." Even then she dressed in white. Daisy also keeps a daughter around as a show toy. Whenever company comes over, she beckons for the little girl to come and put on a little act for everyone. This is signifies her life. She is kept in the closet until it's time to show off for company. Daisy becomes radiant and personable. When everyone has gone, she is a bored housewife, of no importance to the world wondering aloud what she is going to do with the rest of her life. She appears to be bored yet innocent and harmless. Yet her innocense is false. Simply a materialistic young girl and has little mind of her own is underneath all of that covering. Daisy rediscovers her love with Gatsby because of his nice shirts and large house. Daisy has been well trained in a rich family. She has grown up with all of the best. When Gatsby failed to contact her, she went off and married another man, without evening having heard word from Gatsby. All of these many and round characteristics add complications to the plot and dimension to the meaning she adds to the book. The afore mentioned characteristics also help to create some of the main conflicts. Daisy was involved in the conflict between her and Tom. Tom had a mistress and Daisy was upset by it. Another conlfict is her love affair with Gatsby. Her appearent sweetness and innocence allow Gatsby to fall in love with her. But her impatience and ingorance of true love or the meaning of truth or compassion allow her to flawlessly marry Tom, without a sober thought of Gatsby. He falls for her, which leads up to the futher conflict. The conflict is, whether or not she will fall in love with Gatsby. Gatsby is still in love with her

Replication Of Human Pheromones :: Biology Essays Research Papers

Sexual Or Sexist? Replication Of Human Pheromones From the elixer in Love Potion Number Nine to the Orgasmatron in Orgazmo, the media reflect a popular fascination with the idea of an object that can control other people's sexual desires and behaviors. On a similar but dorkier note, I have occasionally heard at Haverford someone attribute a sexual "lucky streak" to the influence of pheromones. In our well-educated but socially awkward mind frame, we have hit on a more promising possibility than magic potions or radar guns. From the Greek for "excitement carrier", pheromones carry chemical messages between members of the same species (2). Present in many animals and often responsible for aspects of mating behavior, the idea of pheromones in humans has in recent years been a subject of interest. The idea of pheromone perception as a "sixth sense" is intriguing, as it means our behavior is influenced by input from outside stimuli that we cannot consciously perceive. Evidence points to the output by and influence on humans of natural ph eromones, and these pheromones are under attempt at imitation by commercial products. What are the possible ramifications of such developments? Experimental evidence also shows differences in the way men and women respond to pheromones, and the possible implications of these differences on gender roles is the aspect of human pheromone research that interests me most. These chemical signals are detected in the vomeronasal organ, or VNO, which is present in the noses of most species of vertebrates. In other mammals, the VNO is located in a longitudinal bulge at the base of either side of the nasal septum (4). Humans lack this bulge marking the position of the VNO, and although there are nerve bundles running from the human VNO to the brain, it is still unclear whether they contain actual sensory neurons or just autonomic nerves. Unlike that in animals, the human VNO does not have an obvious sensory epithelium; however, it contains cells that are considered to be bipolar receptor neurons. The human VNO is thought to be stimulated by airborne chemicals, as opposed to stimuli dissolved in mucus (3). Although most exploration of the possibilities of human pheromone perception has happened recently, scientists have known about the human VNO since 1703, when Dutch surgeon Roysch discovered it in the nose (2). Since then the VNO has been commonly thought to be present only in fetuses, disappearing over the course of prenatal development.

Swot Analysis of Netflix

SWOT analysis for Netflix: Strengths: 1. Proprietary technology. Netflix has proprietary technology system to stream TV shows and movies and also including processing delivery and return DVDs. This specific system makes the business in Netflix more efficiency. 2. Goodwill and brand value. Netflix is a company with reputation. It has 15 years experiences and has a good deal of loyal consumers. 3. Competitive price. The service is in expensive in Netflix. It just cost 8 dollar per month and subscribers can enjoy unlimited viewing. 4. Simple service process.The service process in Netflix is simple. There are no commercials, no commitments, no contracts which can save consumer’s time and make the service more efficiency. 5. Open-minded managers. They continuously receive feedback from their consumers to change their strategy which makes the company more profitable and prevent many risks. 6. Good user experience. With just a little bit of timing, customers can have movies coming an d going so as to almost always have a movie ready to watch. Which generating loyal and enthusiastic customers. Weakness: 1.Third-party logistics or third-party device. Netflix have to rely on third-party logistics or third-party device, which mean if consumers lose confident with US mail system or some devices company, it will have bad effect on the reputation of Netflix. 2. Laws and government regulations. As an industry rely on internet, Netflix has to keep continual attention to laws and government regulations and make a quick reaction if something changed. 3. Pricing power. It has to accept the rates and delivery schedules set by the U. S. postal service, as well as the rates set by streaming providers. . Weak of internet system. As the main service of Netflix is completed on internet, there has the chance that the system to be attacked by hacker and it will bring tremendous negative effect on Netflix. 5. Debts. Netflix have issued $400 million in debt offerings and may incur ad ditional debt in the future, which may adversely affect their financial condition and future financial results. 6. Content distribution. These are not exclusive, which allowing competitors access to the same movies and television shows, leaving the way open for competition. Opportunities 1.Branding value. Netflix can become the first thing people think of for watching movies at home, just like â€Å"Google† is the first thing many think of for searching. There's been at least one instance of using the word â€Å"Netflix† as a verb, so this could be the beginning. 2. Technology changing. As the technology changing fast, Netflix can use continuously strategy changing to take the first mover advantage. 3. The big and increasing market. There have over 30 million members in over 50 countries enjoying over a billion hours of TV show and movies from Netflix every month.As the market is still increasing, there has a big opportunity for Netflix. 4. International expanding. As Netflix will expanding its domain outside United States, it will face many opportunities and challenges. 5. Distribution. As more subscribers come aboard, the value of Netflix as a distributor of content for studios goes up, leading to more pricing power for Netflix and less for the content producers. Threats 1. Competitors. That existing or new competitor  in the same domain, for example Google,YouTube and Amazon is the next most serious threat after Hulu. 2. Free ad-supported TV shows and movies. If large market segment bring for this kind of free TV shows and movies, the rate of growth in Netflix could be decline. 3. The liability for negligence, copyright or patent. Face the potential liability for content uploaded from their users. Netflix have the possible to be litigation if their consumers upload some videos illegal, which will cost Netflix a lot and will have negative results of their operation work. 4. The Copyright law change. If U.S. Copyright law were altered to amend or eliminate the First Sale Doctrine or if studios were to release or distribute titles on DVD in a manner that attempts to circumvent or limit the effects of the First Sale Doctrine, their business could be adversely affected. 5. Increasingly cost of their acquisition of DVD content and the logistic company. They are unable to negotiate with the studios because of consumers have lists and they have to buy the movies on the list. As labors cost more and more expensive the delivery DVDs cost is increasing. Risk 1.If Netflix efforts to attract and retain subscribers are not successful, their business will be adversely affected. 2. If Netflix unable to successfully or profitably compete with current and new competitors, programs and technologies, their business will be adversely affected, and they may not be able to increase or maintain market share, revenues or profitability. 3. If Netflix are unable to continue to recover from the negative consumer reaction to their price change and other announcements made during the third quarter of 2011, their business will be adversely affected. . If Netflix cannot foresee the consumer viewing habits exactly maybe it will make some wrong strategy and have adversely affected. 5. Many of their systems and operational practices were implemented when Netflix at a smaller scale of operations and they are undertaking efforts to migrate the vast majority of their systems to cloud-based processors. If they are not able to manage the growing complexity of their business, including improving, refining or revising our systems and operational practices, their business may be adversely affected. . The big portion of goodwill in its total asset is also a risk. If they cannot provide good service and make consumers satisfied, it will suffer a very bad influence for its profit. If they are unable to protect their domain names, their reputation and brand could be adversely affected. 7. Delayed availability of new release DVDs for rental co uld adversely affect Netflix’s business. In January 2012, Warner Home Entertainment announced it was increasing the period of delay to fifty-six days.If other studios were to increase the period of delay and /or if their subscriber satisfaction is negatively impacted by this increase in the Warner delay, their business could be adversely impacted. 8. Proprietary technology to stream TV shows and movies and to manage other aspects of their operations, including processing delivery and return of their DVDs to their subscribers, and the failure of this technology to operate effectively could adversely affect their business. . In the event of an earthquake or other natural or man-made disaster, Netflix’s operations could be adversely affected. They may not be able to effectively shift their fulfillment and delivery operations to handle disruptions in service arising from these events. 10. They could be subject to economic, political, regulatory and other risks arising from their international operations. 11. They may lose key employees or may be unable to hire qualified employees.

Alain Locke’s The New Negro: Aspects of Negro Culture Essay

Alain Locke, in â€Å"The New Negro,† suggests that the â€Å"old Negro† is really nothing more than a myth or an ideal. He talks about the fact that there are aspects of Negro culture – such as the spiritual – that were beaten down but were accepted when finally allowed to emerge. Locke then takes a look at some trends, including the tendency toward moving â€Å"city-ward,† and says these are not because of poor or even violent conditions in the south nor of the industry in the north. Instead, he attributes this migration to â€Å"a new vision of opportunity. † Locke then points out that the Negro is willing to work for better conditions and that this migration is not only toward the city and away from the country life, but also away from the old ways and toward the new. New Negro is a term popularized during the Harlem Renaissance implying a more outspoken advocacy of dignity and a refusal to submit quietly to the practices and laws of Jim Crow racial segregation. The term â€Å"New Negro† was made popular by Alain LeRoy Locke. The New Negro,† Locke described the landscape of Harlem as filled by different notions of what it meant to be a black American. -Old Negro† as â€Å"more myth than a man† and the blind acceptance of this â€Å"formula† against ideas of â€Å"the thinking Negro† and the true diversity of actual human beings This move is significant because Locke uses this idea to create space for a more accurate representation of the Negro community in light of the antecedent ideological poles of the moral leadership and imaged blackness. Locke’s primary goal in the essay â€Å"The New Negro† is to migrate from monolithic notions of an â€Å"Old Negro†, as well as from the exhausted frameworks of bourgeois intellectual black leadership toward an idea that gives creative agency and credibility to the â€Å"rank and file† of Negro life (Locke, New Negro: 6). -New Negro† as a means of rediscovering individuality of voice in the context of community. –// In a 1925 essay entitled â€Å"The New Negro,† Alain Locke described this transformation as an embracing of a new psychology and spirit. Locke felt that it was imperative for the â€Å"New Negro† to â€Å"smash† all of the racial, social and psychological obstacles that had previously kept the Black man from reaching his goals. –â€Å"The intelligent Negro of today is resolved not to make discrimination an extenuation for his shortcomings in performance, individual or collective; he is trying to hold himself at par, neither inflated by sentimental allowances nor depreciated by current social discounts â€Å"By shedding the old chrysalis of the Negro problem we are achieving something like a spiritual emancipation â€Å"Negro life is not only establishing new contacts and founding new centers, it is finding a new soul â€Å"So for generations in the mind of America, the Negro has been more of a formula than a human being –a something to be argued about, condemned or defended, to be â€Å"kept down,† or â€Å"in his place,† or â€Å"helped up,† to be worried with or worried over, harassed or patronized, a social bogey or a social burden? † â€Å"In the intellectual realm a renewed and keen curiosity is replacing the recent apathy; the Negro is being carefully studied, not just talked about and discussed. In art and letters, instead of being wholly caricatured, he is being seriously portray eel and painted. Alain Locke, in â€Å"The New Negro,† suggests that the â€Å"old Negro† is really nothing more than a myth or an ideal. He talks about the fact that there are aspects of Negro culture – such as the spiritual – that were beaten down but were accepted when finally allowed to emerge. Locke then takes a look at some trends, including the tendency toward moving â€Å"city-ward,† and says these are not because of poor or even violent conditions in the south nor of the industry in the north. Instead, he attributes this migration to â€Å"a new vision of opportunity. † Locke then points out that the Negro is willing to work for better conditions and that this migration is not only toward the city and away from the country life, but also away from the old ways and toward the new. New Negro is a term popularized during the Harlem Renaissance implying a more outspoken advocacy of dignity and a refusal to submit quietly to the practices and laws of Jim Crow racial segregation. The term â€Å"New Negro† was made popular by Alain LeRoy Locke. The New Negro,† Locke described the landscape of Harlem as filled by different notions of what it meant to be a black American. -Old Negro† as â€Å"more myth than a man† and the blind acceptance of this â€Å"formula† against ideas of â€Å"the thinking Negro† and the true diversity of actual human beings This move is significant because Locke uses this idea to create space for a more accurate representation of the Negro community in light of the antecedent ideological poles of the moral leadership and imaged blackness. Locke’s primary goal in the essay â€Å"The New Negro† is to migrate from monolithic notions of an â€Å"Old Negro†, as well as from the exhausted frameworks of bourgeois intellectual black leadership toward an idea that gives creative agency and credibility to the â€Å"rank and file† of Negro life (Locke, New Negro: 6). -New Negro† as a means of rediscovering individuality of voice in the context of community. –// In a 1925 essay entitled â€Å"The New Negro,† Alain Locke described this transformation as an embracing of a new psychology and spirit. Locke felt that it was imperative for the â€Å"New Negro† to â€Å"smash† all of the racial, social and psychological obstacles that had previously kept the Black man from reaching his goals. –â€Å"The intelligent Negro of today is resolved not to make discrimination an extenuation for his shortcomings in performance, individual or collective; he is trying to hold himself at par, neither inflated by sentimental allowances nor depreciated by current social discounts â€Å"By shedding the old chrysalis of the Negro problem we are achieving something like a spiritual emancipation â€Å"Negro life is not only establishing new contacts and founding new centers, it is finding a new soul â€Å"So for generations in the mind of America, the Negro has been more of a formula than a human being –a something to be argued about, condemned or defended, to be â€Å"kept down,† or â€Å"in his place,† or â€Å"helped up,† to be worried with or worried over, harassed or patronized, a social bogey or a social burden? † â€Å"In the intellectual realm a renewed and keen curiosity is replacing the recent apathy; the Negro is being carefully studied, not just talked about and discussed. In art and letters, instead of being wholly caricatured, he is being seriously portray eel and painted. Alain Locke, in â€Å"The New Negro,† suggests that the â€Å"old Negro† is really nothing more than a myth or an ideal. He talks about the fact that there are aspects of Negro culture – such as the spiritual – that were beaten down but were accepted when finally allowed to emerge. Locke then takes a look at some trends, including the tendency toward moving â€Å"city-ward,† and says these are not because of poor or even violent conditions in the south nor of the industry in the north. Instead, he attributes this migration to â€Å"a new vision of opportunity. † Locke then points out that the Negro is willing to work for better conditions and that this migration is not only toward the city and away from the country life, but also away from the old ways and toward the new. New Negro is a term popularized during the Harlem Renaissance implying a more outspoken advocacy of dignity and a refusal to submit quietly to the practices and laws of Jim Crow racial segregation. The term â€Å"New Negro† was made popular by Alain LeRoy Locke. The New Negro,† Locke described the landscape of Harlem as filled by different notions of what it meant to be a black American. -Old Negro† as â€Å"more myth than a man† and the blind acceptance of this â€Å"formula† against ideas of â€Å"the thinking Negro† and the true diversity of actual human beings This move is significant because Locke uses this idea to create space for a more accurate representation of the Negro community in light of the antecedent ideological poles of the moral leadership and imaged blackness. Locke’s primary goal in the essay â€Å"The New Negro† is to migrate from monolithic notions of an â€Å"Old Negro†, as well as from the exhausted frameworks of bourgeois intellectual black leadership toward an idea that gives creative agency and credibility to the â€Å"rank and file† of Negro life (Locke, New Negro: 6). -New Negro† as a means of rediscovering individuality of voice in the context of community. –// In a 1925 essay entitled â€Å"The New Negro,† Alain Locke described this transformation as an embracing of a new psychology and spirit. Locke felt that it was imperative for the â€Å"New Negro† to â€Å"smash† all of the racial, social and psychological obstacles that had previously kept the Black man from reaching his goals. –â€Å"The intelligent Negro of today is resolved not to make discrimination an extenuation for his shortcomings in performance, individual or collective; he is trying to hold himself at par, neither inflated by sentimental allowances nor depreciated by current social discounts â€Å"By shedding the old chrysalis of the Negro problem we are achieving something like a spiritual emancipation â€Å"Negro life is not only establishing new contacts and founding new centers, it is finding a new soul â€Å"So for generations in the mind of America, the Negro has been more of a formula than a human being –a something to be argued about, condemned or defended, to be â€Å"kept down,† or â€Å"in his place,† or â€Å"helped up,† to be worried with or worried over, harassed or patronized, a social bogey or a social burden? † â€Å"In the intellectual realm a renewed and keen curiosity is replacing the recent apathy; the Negro is being carefully studied, not just talked about and discussed. In art and letters, instead of being wholly caricatured, he is being seriously portray eel and painted. Alain Locke, in â€Å"The New Negro,† suggests that the â€Å"old Negro† is really nothing more than a myth or an ideal. He talks about the fact that there are aspects of Negro culture – such as the spiritual – that were beaten down but were accepted when finally allowed to emerge. Locke then takes a look at some trends, including the tendency toward moving â€Å"city-ward,† and says these are not because of poor or even violent conditions in the south nor of the industry in the north. Instead, he attributes this migration to â€Å"a new vision of opportunity. † Locke then points out that the Negro is willing to work for better conditions and that this migration is not only toward the city and away from the country life, but also away from the old ways and toward the new.

Farewell Speech for a Tenth Standard Student

Esteemed Director Sir, Principal, Teacher’s &; my junior Colleagues. Good Morning to all of you. Now it’s time for the moment in all our lives, the moment when we leave our childhood behind and step into the world to forge our own paths in life. Obviously School days are the most memorable days to everyone. I want to share my feelings and attachment with this school with all of you. Firstly, I am thankful to my parents to join me in such a wonderful School where I got the best mentors and amazing group of friends. With the collective effort of all the staff we are all shaping our future and getting ready to play our role in the society.Your kindness and caring for students is the reason that today I am willing to take any risk with smile and courage in my future journey of life. I especially want to thank all of you for the tender care and affection shown towards us. In last .. (time you spent in the school).. Years my teachers taught me several things. Thank you teache rs, for all that you have taught me – lessons that extended well beyond the four walls of a classroom, for providing me with myriad opportunities for all round development and values in life.Mere saying thanks to the teachers is not enough to express my gratitude. I promise that I will strive to be a successful citizen, so that all my teachers can proudly say that I am the product of the .. (school’s name).. team. Thank you, friends – for all the fun, the hilarious laughter and unforgettable moments shared with me. I wish my friends happy adventures, fantastic new friendships, amazing experiences in the future journey of a lifetime. All my teachers took me under their wings and I was always taken care of. Farewell to Manzanar, written by Jeanne Wakatsuki Houston, Japanese American, and James D. HoustonThis is the tough day for me to say my final goodbyes to all of you. Although we may be separated by time and distance nothing will diminish the important role of every one played in my life spent here. In future, a short walk down in to memory lane of my school days will definitely strengthen me to face any situation. All teachers &; friends kindly pardon me if anybody got hurt with my behavior during my tenure in the school. And continue to pour love and blessings towards me. Thank you and goodbye.